Host
   Research Institute of Communication,
   College of the Social Science, Dongguk University




Organizers
   Korean Scholars of Marketing Science
   Global Alliance of Marketing & Management Associations


Partners
   Australian & New Zealand Marketing Academy
   New Zealand Asia Institute of the University of Auckland
   National Research Foundation of Korea
   Center for Sustainable Culture & Service, Yonsei University
   Korea Economy & Management Development Institute


Sponsoring Journals
   Journal of Global Scholars of Marketing Science (JGSMS)
   Journal of Global Fashion Marketing(JGFM)
   Journal of Global Sport Management


Conference Chair
   Hyong Oh Cho (Dongguk University)
   Jae-Won Kang (Dongguk University)


Proceedings Editor
   Yerim Chung (Yonsei University)


This work was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE
   (Ministry of Education).