Organizer
   Global Alliance of Marketing & Management Associations





Partners
   Australian & New Zealand Marketing Academy
   New Zealand Asia Institute of the University of Auckland
   National Research Foundation of Korea
   Campus Town Team, Sungshin Women’s University
   Korea Economy & Management Development Institute
Sponsoring Journals
   Asia Pacific Journal of Marketing and Logistics
   Journal of Global Scholars of Marketing Science
   Journal of Global Fashion Marketing
   Journal of Global Sport Management


Conference Co-Chairs
   Weon Sang Yoo (Korea University Business School)
   Tony Garrett (Korea University Business School)


Proceedings Editor
   Yerim Chung (Yonsei University)


This work was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE
   (Ministry of Education).