KSMS 2014

M001 Oral Keynote K01 2014-11-22 13:00~13:50 101 Doing Impactful Research in Consumer Psychology Amna Kirmani University of Maryland D A M001 Oral K02 2014-11-22 13:00~13:50 101 Welcoming Speech Tiesheng Gao Renmin University T W M002 Oral 10101 2014-11-22 14:00~15:30 508 Antecedents and Moderators to Brand Attitude of Luxury Brands Jared Lloyd, Isaac Cheah and Oliver Tucker Curtin University A J M002 Oral 10102 2014-11-22 14:00~15:30 508 Current Semiotics of French Luxury Brands – Meaning in the Marketplace Anne-Flore Maman Larraufie Sémio Consult & ESSEC C A M002 Oral 10103 2014-11-22 14:00~15:30 508 The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity Jeonmi Ko, Heeju Chae and Eunju Ko Yonsei University T J M002 Oral 10104 2014-11-22 14:00~15:30 508 Do Luxury Brands Need Loyalty Program? A Research Proposition Anwar Sadat Shimul1, Colin Chong2 1North South University, 2Curtin University D A M002 Oral 10105 2014-11-22 14:00~15:30 508 Conceptualizing ‘Country-Of-Ingredient-Authenticity’ of Luxury Brands Zahirah Zainol, Isaac Cheah, Colin Chong Curtin University C Z M003 Oral 10201 2014-11-22 14:00~15:30 204 What Kind of Customer-Generated Information is Important for Mobile App Sales? The Values of Qualitative vs. Quantitative Information Seongsoo Jang1, Jaihak Chung2 1Antalya International University, 2Sogang University W S M003 Oral 10202 2014-11-22 14:00~15:30 204 Why Big Data for Cities? Gunso Kim Seoul Metropolitan Government W G M003 Oral 10203 2014-11-22 14:00~15:30 204 Zooming In on Choice: How Do Consumers Search for Cameras Online? Bart J. Bronnenberg1, Jun B. Kim2, Carl F. Mela3 1Tilburg University, 2Hong Kong University of Science and Technology, 3Duke University Z B M003 Oral 10204 2014-11-22 14:00~15:30 204 Mining Minds: The Power of Social Media Data as an Archive of Voluntarily Produced Records of Everyday Lives Gilyoung Song Daumsoft Inc. M G M004 Oral 10301 2014-11-22 14:00~15:30 205 Your Car Looks Like You! Consumer Evaluation of Anthropomorphized Products Kenya Hirashima, Daiki Ito, Rei Arai, Shingo Kajita and Akinori Ono Keio University Y K M004 Oral 10302 2014-11-22 14:00~15:30 205 What Attracts You to Shopping Malls? : The Relationship between Shopping Value and Shopping Orientation on Purchase Intention at Outlet Mall Located in Suburb Area Seolwoo Park and Heeju Chae Yonsei University W S M004 Oral 10303 2014-11-22 14:00~15:30 205 Determinants of Dual Distribution Channels Yuji Kubota, Yuka Fujiki, Yusuke Hatsuoka, Testuo Horiguchi, Suzuna Kawaoka, Taku Koyama, Hidesuke Takata Keio University D Y M004 Oral 10304 2014-11-22 14:00~15:30 205 Art Marketing: Original and New Paradigm of Marketing in Art Dayun Hong, Jungsoo Seo, Heeju Chae and Eunju Ko Yonsei University A D M005 Oral 10401 2014-11-22 14:00~15:30 209 The Effect of Mood Alteration on Replayability in Online Games Joonhuei Bae, Dong-Mo Koo Kyungpook National University T J M005 Oral 10402 2014-11-22 14:00~15:30 209 The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity : Focusing on Fashion Brands’ Image Based SNS Eunju Ko, Heeju Chae, Ji Ye Shin, Jisu Han Yonsei University T E M005 Oral 10403 2014-11-22 14:00~15:30 209 Can Consumers’ Personal Values Alter Negative Country-Of-Origin Effects? An Experimental and Multi-Country Investigation of Made-In-China Products 1Caleb H. Tse, 2Terri H. Chan, 1Eric Shih 1Sungkyunkwan University, 2Hong Kong Baptist University C C M005 Oral 10404 2014-11-22 14:00~15:30 209 Sustainable Fashion Consumer: Fashion Lifestyle Segmentation and Perceived Sustainable Value Sangah Song and Eunju Ko Yosnei University S S M006 Oral 10501 2014-11-22 14:00~15:30 211 A Theory of Planned Behaviour Approach on Limited Edition of Luxury Brands Elaine Sutrisna, Min Teah, Colin Chong Curtin University A E M006 Oral 10502 2014-11-22 14:00~15:30 211 Purchasing Behavior of Skin in League of Legends Sangjin Kim1, Kyung Hoon Kim1, Yang Sun2 1Changwon National University, 2Yonsei University P S M006 Oral 10503 2014-11-22 14:00~15:30 211 Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity? Hyunmin Kong1, Eunju Ko1, Pekka Mattila2 1Yonsei University, 2Aalto University School of Business C H M006 Oral 10504 2014-11-22 14:00~15:30 211 The Effect of a Symbolic Meaning Communication towards the Preference of Indonesian Traditional Batik Pattern Mustika Sufiati Purwanegar, Atik Aprianingsih Bandung Institute of Technology T M M007 Oral 10601 2014-11-22 14:00~15:30 212 The Relationship between Consumer Satisfaction and Preferential Treatment without Effort Cheol June Park, Dong Mo Koo Kyungpook National University T C M007 Oral 10602 2014-11-22 14:00~15:30 212 The Influence of Global Consumer Culture toward Social Media User’s Attitude and Loyalty for Music Video of International Artists in Youtube Siddhiq Amarullah Ramadhani, Reza Ashari Nasution Bandung Institute of Technology T S M007 Oral 10603 2014-11-22 14:00~15:30 212 A Study on The Factors that Have Effects on Customer's Intention to Use Mobile Shopping Services Jong-Kuk Shin, Min Kyung Moon, Junfeng Li Pusan National University A J M007 Oral 10604 2014-11-22 14:00~15:30 212 The Influence of Textual ‘Online Visual Merchandising’ of Eco Fashion on Consumer Response and Purchase Intention: A Cross-Cultural Study of Generation Y Consumers in Korea and Germany Minyoung Kim1, Lisa Kesper1, Eunha Chun1, Pekka Mattila2 1Yonsei University, 2Aalto University School of Business T M M008 Oral 10701 2014-11-22 14:00~15:30 312 A Study on the Negativity Effect of Corporate Social Responsibility Chungyeol Lee1, Dae Ryun Chang2, Nayeon Kim3 1University of Massachusetts, 2Yonsei University, 3Innotion Communications A C M008 Oral 10702 2014-11-22 14:00~15:30 312 Investigating the Moderating Role of Guilt on the Consumption of Sweatshop Products Joe Soo Chuah, Min Teah, Colin Chong Curtin University I J M008 Oral 10703 2014-11-22 14:00~15:30 312 The Formation of Attitudes toward Moral and Offensive Advertising Via Socialization Agent Preference: A Cross-Culture Study Jong-Kuk Shin1, Min-Sook Park2, Corey Allen Ross2 1Pusan National University, 2Catholic University of Pusan T J M008 Oral 10704 2014-11-22 14:00~15:30 312 Social Relationships in a Social Platform and Consumer Responses Sung Hwan Yeo1, Kyung Hoon Kim1, Juran Kim2 1Changwon National University, 2Jeonju University S S M009 Oral 10801 2014-11-22 14:00~15:30 313 Customer Interconnectedness in the Russian B2B Markets: The Case of Russian Tube Rolling Industry Vera Rebiazina National Research University - Higher School of Economics C V M009 Oral 10802 2014-11-22 14:00~15:30 313 Corporate Social Responsibility in B2B Relationships: Examining the Effects of Multifaceted Supplier CSR on Business Customer Trust Sang-Lin Han1, Simon Childs2 1Hanyang University, 2WHU Otto Beisheim School of Management C S M009 Oral 10803 2014-11-22 14:00~15:30 313 Corporate Venture Capital Syndicate Investment and Partner Selection Sunny Hahn, Jina Kang Seoul National University C S M009 Oral 10804 2014-11-22 14:00~15:30 313 The Fit between Specialized Marketing Capabilities and Marketing Strategies of B2B firms on Export Performance Kyong Ryul Koo, Kyung Hoon Kim Changwon National University T K M010 Oral 10901 2014-11-22 14:00~15:30 303 Price Formation in the Art Auction Market: An Artificial Neural Network Approach Changyong Lee Ulsan National Institute of Technology P C M010 Oral 10902 2014-11-22 14:00~15:30 303 Artist Infusion: The Influence of Socially Mediated Cognition on the Perception and Price of Art Chaeho Lee Ulsan National Institute of Technology A C M010 Oral 10903 2014-11-22 14:00~15:30 303 Posture-Modulated Estimation of Fashion Products Jiyeon Choi1, Sangdo Oh2 1Yonsei University, 2Ulsan National Institute of Technology P J M010 Oral 10904 2014-11-22 14:00~15:30 303 You may lie when you wear Prada: The Effect of Brand Logo Presence on Implicit-Explicit attitudes congruence Sangdo Oh1, Patrick Vargas2 1Ulsan National Institute of Technology, 2University of Illinois at Urbana Champaign M011 Oral 11001 2014-11-22 14:00~15:30 304 Issues of Medical Tourism Marketing in Korea Ki Nam Jin Yonsei University, Wonju campus I K M011 Oral 11002 2014-11-22 14:00~15:30 304 A comparative Analysis of Cosmetic Surgery Clinic Websites in Korea Eun Joo Lee, Ki Nam Jin, EunJoo Lee, SunMi Kim, TaeRim Um Yonsei University, Wonju campus A K M011 Oral 11003 2014-11-22 14:00~15:30 304 A Study on the Preparation of Medical Institutions for Attracting Russian Medical Tourists Sunmi Cha1, Hwang Lee2 1Yonsei University, 2Ascle InterMed A S M012 Oral 20101 2014-11-22 15:45~17:15 508 Exploring the Presence of Subtle Branding amongst Symbolic and Prestige Brands Graham Ferguson Curtin University E G M012 Oral 20102 2014-11-22 15:45~17:15 508 Is It Country of Origin or Store Image That Influences Store Brand Evaluation and Intention? Sungkyu Lee, Kyounghee Chu, Tony C. Garrett Korea University I S M012 Oral 20103 2014-11-22 15:45~17:15 508 Video Game Extensions, More Than Just A Nervous Twitch Ysabel Tang, Luke Butcher Curtin University V Y M012 Oral 20104 2014-11-22 15:45~17:15 508 Green Advertising and Consumer Behavior in Premium Brand Market So Young Heo, Kyung Hoon Kim Changwon National University G S M012 Oral 20105 2014-11-22 15:45~17:15 508 How Do Elderly Consumers Develop Brand Attachment? Thomas Chilton, Michael Lwin Curtin University H T M013 Oral 20201 2014-11-22 15:45~17:15 204 Key Success Factors of 3D Printing Business Juran Kim1, Kyu Bo Son2 1Jeonju University, 23Delight Inc. K J M013 Oral 20202 2014-11-22 15:45~17:15 204 Future Trends and Policy of 3D Printer Industry Jaesu Kim1, Kyung Hoon Kim2 1Volvo Korea, 2Changwon National University F J M013 Oral 20203 2014-11-22 15:45~17:15 204 A Study on Acceptance of 3D Printing Technology Based on TAM (Technology Acceptance Model) Jinghe Han, Eunju Ko Yonsei University A J M014 Oral 20301 2014-11-22 15:45~17:15 205 A Study on Analysis of Dongdaemun Fashion Town Consumer’s Value Using Means-End Chain Theory Sunghwa Yong, Eunju Ko Yonsei University A S M014 Oral 20302 2014-11-22 15:45~17:15 205 Art Activities Effects on Consumer Behavior: Case Study of Beijing 798 Art Zone Honglei Liu1, Nuo Yang1, Kyung Hoon Kim2 1Dalian University of Foreign Languages, 2Changwon National University A H M014 Oral 20303 2014-11-22 15:45~17:15 205 Brand Attributes and Customer Equity in Traditional Market: Moderating Role of Counterfeit Product Purchase Behavior Yang Sun, Sunghwa Yong Yonsei University B Y M014 Oral 20304 2014-11-22 15:45~17:15 205 Environmental and Customer Analysis of Traditional Markets in China Huanzhang Wang1, Sangjin Kim1, Kyung Hoon Kim1, Jong Chan Lee2 1Changwon National University, 2KEMDI E H M015 Oral 20401 2014-11-22 15:45~17:15 209 Role of Subtle Branding in Luxury Brands: An Agenda of Research Propositions Jared Lloyd, Isaac Cheah, Oliver Tucker Curtin University R J M015 Oral 20402 2014-11-22 15:45~17:15 209 The Impact of Congruity of Brand-Manufacture Country-of-Origin on Consumer Purchase Intention Jia Song, Byeong-Joon Moon Kyung Hee University T J M015 Oral 20403 2014-11-22 15:45~17:15 209 Factors that Influence Individuals to Share Files over the Peer to Peer Network Rongyao Li, Michael Lwin Curtin University F R M015 Oral 20404 2014-11-22 15:45~17:15 209 The Effect of Irrelevant Information among movie reviews on Consumers’ Movie Evaluation Girim Han1, Seung Yun Lee2, Sunho Jung1 1Kyunghee University, 2Konkuk Universkty T G M015 Oral 20405 2014-11-22 15:45~17:15 209 Marketing Mix, Attitude toward Brand and Customer Equity in R.O.K Navy Jongchul Na, Sangjin Kim, Kyung Hoon Kim Changwon National University M J M016 Oral 20501 2014-11-22 15:45~17:15 211 Fashion Item Information Components of Group Buying E-Commerce Websites: A Comparison between Korean and US Group Buying Websites Heejin An1, Sookyung Kim2, Minjung Park1 1Ewha Womans University, 2Oregon State University F H M016 Oral 20502 2014-11-22 15:45~17:15 211 The Effects of Curation Service in Online Shopping on Service Satisfaction and Purchase Intention Jaeyun Koh, So Yeon Lee, Eunha Chun, and Eunju Ko Yonsei University M016 Oral 20503 2014-11-22 15:45~17:15 211 How to Name a Product? Naming Strategies for Movies Jiyeon Eoh, Jaihak Chung Sogang University T J M016 Oral 20504 2014-11-22 15:45~17:15 211 Development of Fashion Social Platform for Fashion Industry Eunju Ko, Eunha Chun Yonsei University D E M017 Oral 20601 2014-11-22 15:45~17:15 212 The Effect of Alliance Scope on International Versus Domestic Alliance Performance: The Critical Role of Cross-National Distance Yoojin Oh, Jongkuk Lee Ewha Womans University T Y M017 Oral 20602 2014-11-22 15:45~17:15 212 The Role of Distributor in Co-development Byula Kim Korea Institute for Industrial Economics & Trade T B M017 Oral 20603 2014-11-22 15:45~17:15 212 Modeling Non-Contractual Purchasing Behavior of Customers: Comparison Of Pareto/Nbd, Bg/Nbd, and Bg/Bb Model Sangyoung Song Ewha Womans University M S M017 Oral 20604 2014-11-22 15:45~17:15 212 Country of Origin Effects in US Auto Industry Minyoung Kim1, Sunghoon Kim2, Jongkuk Lee3 1The University of Kansas, 2Arizona State University, 3Ewha Womans University C M M018 Oral 20701 2014-11-22 15:45~17:15 312 The Influence of Mobile Marketing Features upon Customers’ Continuous Usage Intention and Purchase Intention: Focus on Kakao Talk Plus Friends and Lin Official Accounts Jong-Kuk Shin, Yong Ju, Cheng-Lin Wu Pusan National University T J M018 Oral 20702 2014-11-22 15:45~17:15 312 Leader Effectiveness in International Franchising Kyuho Lee1, John Garger2, Paul H. Jacques3, Jae-Youn Ko4 1Sonoma State University, 2Metronome Computer Services, 3Rhode Island College, 4Kyung Hee University L K M018 Oral 20703 2014-11-22 15:45~17:15 312 Impacts of Chief Marketing Officer on Financial Performances Min Chung Kim1, Woo-Jong Lee1, Leigh M. McAliste2 1Hong Kong Polytechnic University, 2University of Texas at Austin I M M018 Oral 20704 2014-11-22 15:45~17:15 312 My Choice versus Our Obligation: Effort and Culture in Environmental Persuasion Sukki Yoon1, Yeonshin Kim2, Tae Hyun Baek3 1Bryant University, 2Myongji University, 3University of Kentucky M S M019 Oral 20801 2014-11-22 15:45~17:15 313 Young Traveler’s Intention to Behave Pro-Environmentally While Travelling in Group Tours: Merging the Value-Belief-Norm Theory and The Exception Theory Kiattipoom Kiatkawsin, Heesup Han Sejong University Y K M019 Oral 20802 2014-11-22 15:45~17:15 313 Healthy food service from a marketing perspective: Analysis of international cases Joongwon Shin, Soyoung Kim, Jiyu Choi, Soh yoon Yun, Satoko Abe, Hyejin Kim, Jihyun Yoon Seoul National University H J M019 Oral 20803 2014-11-22 15:45~17:15 313 The Relationships among Quality, Emotions, Value, Satisfaction, Desire and Behavioral Intentions in Hotel Spas Pham Thi Mai Thuong, Heesup Han Sejong University T P M020 Oral 20901 2014-11-22 15:45~17:15 303 A Network Analysis of TV Audience Flow: The Case of 2014 Sochi Olympic Yeayoung Noh, Jeah Yi Seoul National University A Y M020 Oral 20902 2014-11-22 15:45~17:15 303 Making Sport Events Effective Tools for Building Sport Participation Laurence Chalip University of Illinois at Urbana-Champaign M L M020 Oral 20903 2014-11-22 15:45~17:15 303 Effects of Social Norms and Outcome Expectation of Health Promotion Campaign on Intention to Participate in the Physical Activity Yoonji Ryu, Kihan Kim Seoul National University T Y M020 Oral 20904 2014-11-22 15:45~17:15 303 Factors Affecting the Salary Assessment of Semi-Professional Athletes in Individual Sports Events Jongwoo Lee, Kihan Kim Seoul National University F J M020 Oral 20905 2014-11-22 15:45~17:15 303 Attitude toward Sustainable Marketing and Customer Equity: Moderating Role of Sport Lifestyle Nam Hee Jin, Sangjin Kim, Kyong Ryul Koo, Kyung Hoon Kim Changwon National University A N M020 Oral 20906 2014-11-22 15:45~17:15 303 Presence Effect of Sports Broadcasting Technologies: Focusing 3D TV and Image Expression Jongho Kim, Kihan Kim Seoul National University P J M021 Oral 21001 2014-11-22 15:45~17:15 304 Arts Style and National Identity reflected Olympic Opening Ceremonies: A Comparison of the 2008 Beijing Olympics and the 2012 London Olympics Hye-Syn Tae, Myung-Sook Park Kyung Hee University A H M021 Oral 21002 2014-11-22 15:45~17:15 304 A Study on Fandom of Dance Survival Audition Program 「Dancing 9」 Joo-hee Kim SungKyunKwan University A J M021 Oral 21003 2014-11-22 15:45~17:15 304 Living as a Dancer’s Wife Jeong-hee Yuk, Hwa-Suk Lee Chunbuk National University L J M023 Oral G001 2014-11-22 09:00~11:30 304 Case Studies on Cause-Related Marketing & Corporation Strategy Research combining SNS and Consumer Characteristics Jung Hun Kim, Ha Young Kim, Hwi Young Kim, Hyun Hong Choi Seoul National University C J M023 Oral G002 2014-11-22 09:00~11:30 304 A Reverse Positioning Strategy Aayush Sawhney, Kaladhar Rachabathuni, Sarunyu Thep and Sylvia Imbrock Thunderbird School of Global Management A A M023 Oral G003 2014-11-22 09:00~11:30 304 Case Study of CNOOC Fan Zhang, Jiameihui Zhu and Ying Qi Dalian University of Foreign Languages C F M023 Oral G004 2014-11-22 09:00~11:30 304 How Cultural Globalization Shapes the Capability of Dynamic Marketing and Product Innovation for Product Excellence in Indonesia Video Game Industry Siddhiq Amarullah Ramadhani and Mega Mustika, Fathma Anugrah Utami Bandung Institute of technology H S M023 Oral G005 2014-11-22 09:00~11:30 304 Case Study of 'Leafie, a Hen into the Wild' in Terms of Marketing Strategies Jin Ju Choi, Wan Hee Chung, Seung Hee Mok, Ji Min Park, Kyung Ryun Ko Yonsei University C J M023 Oral G006 2014-11-22 09:00~11:30 304 Solar Roadway a Real Solution Isha Rao, Michael Robinson and Robert Calkins, Roger Sequeira, Yuya Ota Thunderbird School of Global Management S I M023 Oral G007 2014-11-22 09:00~11:30 304 Case Studies on Network Effect in High Tech Market : Korean Mobile Messenger Market Yichang Kim, Gangmin Park, Eunjun Jung Seoul National University C Y M023 Oral G008 2014-11-22 09:00~11:30 304 Case Radix Guitar Indonesia: Amplifying Market Strategy Through Collaborative Value Exchange Anton Prayogo, Nebrian Hardika, Muhammad Risyad Tabattala, Anjar Danar Dono Bandung Institute of technology C A M023 Oral G009 2014-11-22 09:00~11:30 304 Case Study in the Brand Strategy of Dongdaemun: Incorporating the Revival of Its Hanbok Market Hyo Gyeong Kang, Jungsoo Seo, Jae Young Moon, Ji Hye Chae, Jeong Yoon Kim Yonsei University C H M023 Oral G010 2014-11-22 09:00~11:30 304 LINE, Challenge and Success Yeji Lee, Seunghyang Oh, Hyeonwoong Park, Yoobin Kim Pusan National University L Y M023 Oral G011 2014-11-22 09:00~11:30 304 Value Chain and Customer Equity in Fast Fashion: A Cross-Cultural Study between Asia and Europe Joonheui Bae Kyungpook National University V J M023 Oral G012 2014-11-22 09:00~11:30 304 Adoption of Green Supply Chain Management Practices in China: Case Study in One Mobile Phone Manufacturing Firm Zheng Wang, Huijing Lin Sungkyunkwan University A Z M025 Oral 30101 2014-11-23 10:00~12:00 B110 The Investigation of New Style WOM from the NETA Consumption Kengo Toda, Mio Shionoiri, Miyuki Yamada, Shunsuke Kunitomo, Akira Shimizu Keio University T K M025 Oral 30102 2014-11-23 10:00~12:00 B110 A Study on Impression Formation and Online WOM of Fashion Brand Supporter through Online Review Suhyun Park, Heeju Chae Yonsei University A S M025 Oral 30103 2014-11-23 10:00~12:00 B110 The Possibility of Social Marketing’s Adoption on Environmental Problems: An Evaluation on the Policies of NPO’s and Administration Naoki Hayasaka, Joonseok Lee, Ayaka Sakuda and Minaho Taniguchi, Shunichi Fujino, Keiko Mori, Chenyi Ri, Ikuo Takahashi Keio University T N M025 Oral 30104 2014-11-23 10:00~12:00 B110 Analysis of Marketing Strategies in Korean Animation Movies Jinju Choi, Wan Hee Chung, Seung Hee Mok, Ji Min Park, Kyung Ryun Ko, Eunju Ko Yonsei University A J M025 Oral 30105 2014-11-23 10:00~12:00 B110 The Illumination of Traditional Clothing Market: Dongdaemun Branding Strategy Hyo Gyeong Kang, Jungsoo Seo, Jae Young Moon, Ji Hye Chae, Jeong Yoon Kim, Eunju Ko Yonsei University T H