KSMS 2015

M001 Oral K1-1 2015-11-14 ChoiceSoon Hall The creativity imperative Darren Dahl (University of British Columbia) Editor-in-chief, Journal of Consumer Research K1-1 M002 Oral 1.1.1 2015-11-14 406 Borrow and return: Application of TPB in retail borrowing Michael Lwin and Wai Jin (Thomas) Lee (Curtin University) 1.1.1 M002 Oral 1.1.2 2015-11-14 406 New customer power in retailing environment Jong-Kuk Shin (Pusan National University), Min-Sook Park (Catholic University of Pusan) and Yong Ju (Pusan National University) 1.1.2 M002 Oral 1.1.3 2015-11-14 406 Category sales and web browsing behavior in Japan Akira Shimizu (Keio University) 1.1.3 M002 Oral 1.1.4 2015-11-14 406 The relationship between daily mood and psychological distance in online shopping Joonheui Bae and Dongmo Koo (Kyungpook National University) 1.1.4 M002 Oral 1.1.5 2015-11-14 406 The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance Ik Choi, Eunju Ko and Hyun Min Kong (Yonsei University) 1.1.5 M003 Oral 1.2.1 2015-11-14 508 The development of the fashion corpus dictionary by applying the social big data analysis system Ran Jegal, Minjung Park (Ewha Womans University) and Seyoon Jang (Korea Color & Fashion Trend Center) 1.2.1 M003 Oral 1.2.2 2015-11-14 508 A study on advertising effect of hashtag: Focus on SPA Brands’ SNS Jiye Shin and Eunju Ko (Yonsei University) 1.2.2 M003 Oral 1.2.3 2015-11-14 508 Utilizing qualitative information in online reviews for sales forecasting: The value of functional and emotional user-generated content Seongsoo Jang (ESC Rennes School of Business), Jaihak Chung (Sogang University) and Vithala R. Rao (Cornell University) 1.2.3 M003 Oral 1.2.4 2015-11-14 508 Market orientation: A contrastive analysis between local and multinational insurers Mark Kam Loon Loo (Concordia University of Edmonton) 1.2.4 M003 Oral 1.2.5 2015-11-14 508 Inventor retention: The key to acquire target firms’ knowledge through technological M&As John Han, Klaus Marhold and Jina Kang (Seoul National University) 1.2.5 M003 Oral 1.2.6 2015-11-14 508 Coopetition and NPD performance: Does firm size and competition intensity have an effect? Sungkyu Lee, Tony C. Garrett and Jong-Ho Lee (Korea University) 1.2.6 M004 Oral 1.3.1 2015-11-14 303 The effect of feedback design on customer willingness to comply with the feedback Shinyoung Kim, Sunmee Choi (Yonsei University) and Rohit Verma (Cornell University) 1.3.1 M004 Oral 1.3.2 2015-11-14 303 Service justice and mediating effect of service authenticity in service recovery situation Myoung-A An and Sang-Lin Han (Hanyang University) 1.3.2 M004 Oral 1.3.3 2015-11-14 303 Predicting Australian consumers’ intention to use ridesharing services: Theory of planned behaviour Angela Fortunata Djayanegara and Isaac Cheah (Curtin University) 1.3.3 M004 Oral 1.3.4 2015-11-14 303 Applying sustainable marketing to social network platform services Chang Suk Choi and Kyung Hoon Kim (Changwon National University) 1.3.4 M004 Oral 1.3.5 2015-11-14 303 Effects of para-social interaction on customer equity in social network service Chun Lin Yuan (Henan University), Juran Kim (Jeonju Univeristy), Kyung Hoon Kim (Changwon National University) and Xiao Lei Yu (Henan University) 1.3.5 M005 Oral 1.4.1 2015-11-14 305 The influence of country of origin on luxury purchase intention: Focusing on the moderating effects of gender and involvement Heejin An and Minjung Park (Ewha Womans University) 1.4.1 M005 Oral 1.4.2 2015-11-14 305 Sportswear brands' experiential events on event satisfaction and brand loyalty Deokyou Kang, Hankyu Kim and Mi Young Lee (Inha University) 1.4.2 M005 Oral 1.4.3 2015-11-14 305 High hopes on the high street: An examination of international mid-market fashion brands cueing up to enter China via Hong Kong’s high street Anne Peirson-Smith (City University of Hong Kong) 1.4.3 M005 Oral 1.4.4 2015-11-14 305 Design attributes for design-driven innovation: Focusing on differences in perception between designers and consumers Jaehee Chung and Jinghe Han (Yonsei University) 1.4.4 M006 Oral 1.5.1 2015-11-14 308 Cross-functional integration in the sustainable new product development process: The role of the environmental specialist Ebru Genc (Abdullah Gul University) and C. Anthony Di Benedetto (Temple University) 1.5.1 M006 Oral 1.5.2 2015-11-14 308 Product design innovation and consumption value of online game items Sang Jin Kim, Kyung Hoon Kim and Kyeong Kook Jang (Changwon National University) 1.5.2 M006 Oral 1.5.3 2015-11-14 308 Conceptualising hedonic binging in the context of travel destinations Zorana Soldat and Vanessa Quintal (Curtin University) 1.5.3 M006 Oral 1.5.4 2015-11-14 308 Perceived benefits, perceived barriers and customer use of menu labeling at restaurants : Application of health belief model Jinyi Jeong and Ilsun Yang (Yonsei University) 1.5.4 M006 Oral 1.5.5 2015-11-14 308 How to design and deliver stories about tourism destinations: Case of Jancun village, Taiwan Jong-Hyeong Kim (Curtin University) and Hyewon Youn (Sookmyung Women's University) 1.5.5 M007 Oral 1.6.1 2015-11-14 206 Brain's Synchrony as Indicator of Cortical Integration: From Basics to Scientific Application Gusang Kwon (Sungkyunkwan University), Min-Young Kim (Korea Research Institute of Standards and Science), Sanghyun Lim (Korea Research Institute of Standards and Science/University of Science and Technology), Hyukchan Kwon (Korea Research Institute of Standards and Science), Yong-Ho Lee (Korea Research Institute of Standards and Science), Kiwoong Kim (Korea Research Institute of Standards and Science/University of Science and Technology) and Minah Suh (Sungkyunkwan University) 1.6.1 M007 Oral 1.6.2 2015-11-14 206 Detecting purchasing intention in real-time while consumers watch TV home shopping programs Hyunjun Shin and Eun-Ju Lee (Sungkyunkwan University) 1.6.2 M007 Oral 1.6.3 2015-11-14 206 How to make sense out of random hemodynamics NIRS data Kyoung Cheon Cha (Dong-A University) and Eun-Ju Lee (Sungkyunkwan University) 1.6.3 M007 Oral 1.6.4 2015-11-14 206 Examining gender differences in hedonic adaptation’s impact on intention to engage in a cosmetic procedure Abhinav Sood and Vanessa Quintal (Curtin University) 1.6.4 M007 Oral 1.6.5 2015-11-14 206 The role of customer equity in market structure Tae Ho Song (Pusan National University), Ji Yoon Kim and Sang Yong Kim (Korea University) 1.6.5 M007 Oral 1.6.6 2015-11-14 206 Examining the impact of past experience on intention to engage in a cosmetic procedure Abhinav Sood and Vanessa Quintal (Curtin University) 1.6.6 M007 Oral 1.6.7 2015-11-14 206 Confucian thought, sustainable marketing and customer equity Yang Sun (Korea Economy and Management Development Institute), Tony C. Garrett (Korea University), Kyung Hoon Kim and Sang Jin Kim (Changwon National University) 1.6.7 M008 Oral 1.7.1 2015-11-14 412 The impact of trolling on online marketing communications Yuri Seo (Victoria University of Wellington), Angela Gracia B. Cruz (Monash University) and Mathew Rex (Victoria University of Wellington) 1.7.1 M008 Oral 1.7.2 2015-11-14 412 When words speak louder than pictures: The effects of psychological distance and product purchase cycle on advertising persuasiveness Yung Kyun Choi (Dongguk University), Sukki Yoon (Bryant University), Kacy Kim (Elon University) and Yeonshin Kim (Myongji University) 1.7.2 M008 Oral 1.7.3 2015-11-14 412 Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology Jinghe Han and Eunju Ko (Yonsei University) 1.7.3 M008 Oral 1.7.4 2015-11-14 412 Consumer responses to e-mass customization: self-congruity, product benefit, perceived quality, and product attachment Minjung Park (Ewha Womans University) and Jungmin Yoo (Duksung Women’s University) 1.7.4 M008 Oral 1.7.5 2015-11-14 412 Factors influencing consumers' adoption of a wearable device Saraphine Pang, Taeyoung Kim, Su Kyung Kang, Ilseog Oh (Korea University) and Sejung Marina Choi ( Korea University) 1.7.5 M009 Oral 1.8.1 2015-11-14 512 Understanding the influence of guilt on counterfeit shopping Min Teah, Siobhan Hatton-Jones and Michael Lwin (Curtin University) 1.8.1 M009 Oral 1.8.2 2015-11-14 512 Interaction effects of consumer personality and conspicuousness of brand's logo on luxury product purchasing intention Ye-Jin Seo, Hee-sun Oh (Pukyong National University) and Sung-ki Min (Yeungnam University) 1.8.2 M009 Oral 1.8.3 2015-11-14 512 Investigating and measuring luxury brand attachment Anwar Sadat Shimul and Michael Lwin (Curtin University) 1.8.3 M009 Oral 1.8.4 2015-11-14 512 Why do consumers buy mimic luxury brands Weiwei Zhang and Min Teah (Curtin University) 1.8.4 M010 Oral 1.9.1 2015-11-14 710 A study on the elderly images and role of ballet Joohee Kim (Sungkyunkwan University) 1.9.1 M010 Oral 1.9.2 2015-11-14 710 Research of the culture and arts education through local school practices Johyun Kim Eun Young (Dongguk University) 1.9.2 M010 Oral 1.9.3 2015-11-14 710 The effects of information quality on user satisfaction and intention to continued use in the SNS utilization of professional dance groups Seung Hye Jung (Kyung Hee University) 1.9.3 M011 Oral 1.10.1 2015-11-14 307 Choice difficulty, naïve theories, and choice deferral behaviors Hyejeung Cho (Ewha Womans University) 1.10.1 M011 Oral 1.10.2 2015-11-14 307 Apple and Xiaomi smartphones: Does country of origin have an influence? Israel Nai and Isaac Cheah (Curtin University) 1.10.2 M011 Oral 1.10.3 2015-11-14 307 How envy makes you take risks Mijin Kwon, Youngjee Han and Myungwoo Nam (Sungkyunkwan University) 1.10.3 M011 Oral 1.10.4 2015-11-14 307 What are the emotional and rational factors that drive young consumers to compulsively purchase luxury branded products? Michael Lwin (Curtin University) 1.10.4 M011 Oral 1.10.5 2015-11-14 307 Consumer preference for the visual access and exposure of consumption space: The role of power and self-construal Huiyun Yang and Hyejeung Cho (Ewha Womans University) 1.10.5 M012 Oral 2.1.1 2015-11-14 406 When and how does brand orientation build strong brands? Wai Jin (Thomas) Lee (Curtin University), Aron O'Cass (University of Tasmania) and Phyra Sok (Queensland University of Technology) 2.1.1 M012 Oral 2.1.2 2015-11-14 406 Co-creating stakeholder and brand identities: A cross-cultural consumer perspective Minas N. Kastanakis and Benjamin Voyer (ESCP Europe) 2.1.2 M012 Oral 2.1.3 2015-11-14 406 Brand attachment as formed through socialization agents and social networking site use Jong-Kuk Shin (Pusan National University), Min-Sook Park (Catholic University of Pusan) and Corey Allen Ross (Catholic University of Pusan) 2.1.3 M012 Oral 2.1.4 2015-11-14 406 Consumers’ perception towards Asian cosmetic brands in Australia: A case study of Shiseido project Weiwei Zhang and Min Teah (Curtin University) 2.1.4 M012 Oral 2.1.5 2015-11-14 406 Packaging-communicated authenticity in luxury Korean cosmetics: The case of ginseng and snail mucus Sean Lee, Aaron Lim and Vanessa Quintal (Curtin University) 2.1.5 M013 Oral 2.2.1 2015-11-14 412 Who create better ads?: The advertising effectiveness of the consumer-generated ads Yasuto Nishimori, Sari Yamamoto, Mizuki Yano, Deru Liu and Akinori Ono (Keio University) 2.2.1 M013 Oral 2.2.2 2015-11-14 412 The effects of PPL on TV dramas: Does the exposure of brand name affects viewer’s purchase intention? Hyesoo Kim and Heeju Chae (Yonsei University) 2.2.2 M013 Oral 2.2.3 2015-11-14 412 Marketing strategies of video games - analysis of POSA system from the perspective of principal-agent problem Charles Hatake, Baiju Liu, Ryosuke Ohashi, Keiichi Shimizu and Yuncheol Jeong (Keio University) 2.2.3 M013 Oral 2.2.4 2015-11-14 412 The effect of private label brands on store loyalty Moena Furusaka, Takaaki Inoue, Misaki Ito, Taiki Hiraga, Kosuke Kawano, Sangwoo Lee, Kojiro Ono, Rika Suzuki and Ikuo Takahashi (Keio University) 2.2.4 M014 Oral 2.3.1 2015-11-14 303 Measurement of behavioral experience: Scale development and validation Hikaru Makino (Ritsumeikan University) 2.3.1 M014 Oral 2.3.2 2015-11-14 303 Product rejuvenation by co-creating value with customers: Case studies of declining industries in Japan Mari Yoshida (Ritsumeikan University) 2.3.2 M014 Oral 2.3.3 2015-11-14 303 The Portrayal of older models in television commercials and Malaysian generation Y’s brand favourability Izian Idris (Sunway University) 2.3.3 M014 Oral 2.3.4 2015-11-14 303 Brand webtoon: A preliminary study of an emerging form of branded entertainment Su Kyung Kang, Hannah Kang and Sejung Maraina Choi (Korea University) 2.3.4 M015 Oral 2.4.1 2015-11-14 206 The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands Jeonmi Ko and Eunju Ko (Yonsei University) 2.4.1 M015 Oral 2.4.2 2015-11-14 206 The relationships among service quality, customer equity and customer satisfaction in traditional markets Huanzhang Wang, Kyung Hoon Kim, Sang Jin Kim and Sung Hwan Yeo (Changwon National University) 2.4.2 M015 Oral 2.4.3 2015-11-14 206 Resources, capabilities, and sustainable competitive advantage in a traditional fashion market: Focus on customer equity Sunghwa Yong and Eunju Ko (Yonsei University) 2.4.3 M015 Oral 2.4.4 2015-11-14 206 Consumer behavior for sustainable fashion product: Focused on role of search and evaluation process Hyun Min Kong and Eunju Ko (Yonsei University) 2.4.4 M015 Oral 2.4.5 2015-11-14 206 Exploring sustainability index in fashion industry Huanzhang Wang, Kyung Hoon Kim, Sang Jin Kim and Eung Jin Lee (Changwon National University) 2.4.5 M015 Oral 2.4.6 2015-11-14 206 Exploratory research of sustainable fashion: Perception of consumers and experts Min Young Lee, Jinghe Han, Eunha Chun and Eunju Ko (Yonsei University) 2.4.6 M015 Oral 2.4.7 2015-11-14 206 Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention Suhyun Park and Eunju Ko (Yonsei University) 2.4.7 M016 Oral 2.5.1 2015-11-14 308 The development of the food product indexical-iconic authenticity scale Sean Lee and Vanessa Quintal (Curtin University) 2.5.1 M016 Oral 2.5.2 2015-11-14 308 Application of foodtech to restaurant industry Keumsil Lee (Jangan University) and Sunny Ham (Gachon University) 2.5.2 M016 Oral 2.5.3 2015-11-14 308 Examining the comparative influences of memorable tourism experiences, destination image and satisfaction on future behavior Jong-Hyeong Kim, Johan Liang (Curtin University) and Hyewon Youn (Sookmyung Women's University) 2.5.3 M016 Oral 2.5.4 2015-11-14 308 Conceptualising hedonic adaptation of cosmetic procedures in the context of medical tourism Abhinav Sood and Vanessa Quintal (Curtin University) 2.5.4 M017 Oral 2.6.1 2015-11-14 508 Corporate social responsibility, ethnocentrism, moral decoupling and global brands Dae Ryun Chang, Eric Lee, Hosun Lee, Joonsuk Jang (Yonsei University School of Business) and Boinn Chang (Yonsei University School of Business) 2.6.1 M017 Oral 2.6.2 2015-11-14 508 The effects of sustainable marketing mix for customer experience on customer equity Namhee Jin, Jaesu Kim, Kyung Hoon Kim and Kyong Ryul Koo (Changwon National University) 2.6.2 M017 Oral 2.6.3 2015-11-14 508 Sustainability, conglomerates, and agency costs Kyung-Tae Gong (Jeonju University) 2.6.3 M017 Oral 2.6.4 2015-11-14 508 Fashion tells us everything: The effects of product endorsers’ fashion on consumer judgment Jungyun Kang and Hakkyun Kim (Sungkyunkwan University) 2.6.4 M017 Oral 2.6.5 2015-11-14 508 Dilution effect of irrelevant information in movie reviews Seung Yun Lee (Konkuk University) and Sangdo Oh (UNIST) 2.6.5 M017 Oral 2.6.6 2015-11-14 508 The moderating role of word-of-mouth acceleration on the effect of online consumer reviews for movies Sunho Jung (Kyung Hee University), Seung Yun Lee (Konkuk University) and Sangdo Oh (UNIST) 2.6.6 M018 Oral 2.7.1 2015-11-14 710 The influence of customer value co-creation behavior on perceived value, satisfaction, and behavioral intention in fitness centers Weisheng Chiu and Doyeon Won (Yonsei University) 2.7.1 M018 Oral 2.7.2 2015-11-14 710 Development of the scale of sport broadcasting for public good Yeayoung Noh, Yoonhee Park, Yoonji Ryu and Kihan Kim (Seoul National University) 2.7.2 M018 Oral 2.7.3 2015-11-14 710 The relationship between customer participation behavior, customer citizenship behavior, service encounter satisfaction and service quality in sport centers Hongryol Kim and Doyeon Won (Yonsei University) 2.7.3 M018 Oral 2.7.4 2015-11-14 710 Influence of fit of pro sports teams’ CSR activities on consumers’ attitudes: The moderating role of persuasion knowledge theory Kyungyeol Kim and Kihan Kim (Seoul National University) 2.7.4 M019 Oral 2.8.1 2015-11-14 512 Predictors of purchase intention of luxury south sea pearls and the moderating role of consumer knowledge Brian't Hart and Min Teah (Curtin University) 2.8.1 M019 Oral 2.8.2 2015-11-14 512 Customer perceptions and customer loyalty in luxury hotels: Evidence from Moscow, Russia Marina Sheresheva and Ksenia Yakuba (Lomonosov Moscow State University) 2.8.2 M019 Oral 2.8.3 2015-11-14 512 Explaining preference for brand prominence on luxury fashion goods: Males versus females Graham Ferguson and Zoe Thwaites (Curtin University) 2.8.3 M019 Oral 2.8.4 2015-11-14 512 The luxe of counterfeits: Examining the behavioural difference between buyers and non-buyers Min Teah and Siobhan Hatton-Jones (Curtin University) 2.8.4 M020 Oral 2.9.1 2015-11-14 305 Determinants of entrepreneurship and the effects of entrepreneurship on performance of salesperson Kyung Sik Jung and Sang-Lin Han (Hanyang University) 2.9.1 M020 Oral 2.9.2 2015-11-14 305 Effects of corporate social responsibility on relationship performance in B2B market Jong Won Lee (Kimpo University) 2.9.2 M020 Oral 2.9.3 2015-11-14 305 How the environmental element influence on Chinese steel industry Xiaodong Dong (University of Science and Technology Liaoning) and Yang Sun (Korea Economy and Management Development Institute) 2.9.3 M020 Oral 2.9.4 2015-11-14 305 Relationships among buyers' purchasing strategies, suppliers' transaction specific investment and supplier performance Jeimhong Yoon and Junyean Moon (Hanyang University) 2.9.4 M021 Oral 2.10.1 2015-11-14 307 The asymmetric effects of ethical transgressions on brand attitude toward underdog versus Top-Dog brands Kiwan Park and Yae Ri Kim(Seoul National University) 2.10.1 M021 Oral 2.10.2 2015-11-14 307 Measuring the perceptions of retail shelf- displays: Scarcity and shelf organisation Siobhan Hatton-Jones, Min Teah and Isaac Cheah (Curtin University) 2.10.2 M021 Oral 2.10.3 2015-11-14 307 The antecedents and consequence of Korean cultural products consumption Joonheui Bae, Chang-Han Lee and Dong-Mo Koo (Kyungpook National University) 2.10.3 M021 Oral 2.10.4 2015-11-14 307 Does awareness really matter? The issue of forced labour and consumer behaviour Brian't Hart, Elaine Sutrisna and Wesley Lim (Curtin University) 2.10.4 M021 Oral 2.10.5 2015-11-14 307 The effects of mobile application experience on customer equity: Focused on open market in Korea Dayun Jeong and Eunju Ko (Yonsei University) 2.10.5 M022 Oral 3.1.1 2015-11-15 B110 Responsive and proactive market orientations: Antecedents and effects on performance Nanoko Abe, Hiroki Sano, Kohei Nakaji, Yuka Mafune and Hidesuke Takata (Keio University) 3.1.1 M022 Oral 3.1.2 2015-11-15 B110 Korean trendy drama - access to sustainable Hallyu culture Joo Hee Park and Heeju Chae (Yonsei University) 3.1.2 M022 Oral 3.1.3 2015-11-15 B110 How to make brand equity in first purchasing Yume Chiba, Kota Isozaki, Risa Tagawa, Yuji Wakisaka and Akira Shimizu (Keio University) 3.1.3 M022 Oral 3.1.4 2015-11-15 B110 K-Enter: The next step in further establishing Korean popular culture Rye Won Kyung, Ji Sun Lee, Jae Min Shin, Se Jeong Kwon, Min Jeong Ko and Heeju Chae (Yonsei University) 3.1.4