Host
   Center for Sustainable Culture & Service, Yonsei University


Organizers
   Korean Scholars of Marketing Science
   Global Alliance of Marketing & Management Associations


Partners
   Australian & New Zealand Marketing Academy
   Keio University
   New Zealand Asia Institute of the University of Auckland
   National Research Foundation of Korea
   Korea Economy & Management Development Institute


Sponsoring Journals
   Journal of Global Scholars of Marketing
   Science (JGSMS)
,
   Journal of Global Fashion Marketing(JGFM),
   Journal of Global Sport Management

Conference Chair
   Charles R. Taylor (Villanova University)


Proceedings Editor
   Jeonghye Choi (Yonsei University)


This work was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE(Ministry of Education).