KSMS 2016

M001 Oral K1-1 2016-11-12 ChoieSoon Hall Publishing in the Journal of Business Research …… and more Naveen Donthu (Georgia State University), Editor-in-chief of Journal of Business Research M002 Oral 1.1.1 2016-11-12 206 ‘Right look’ and ‘Sound right’: Aesthetic labour and its influence on customer experience Park Thaichon (S P Jain School of Global Management) and Sara Quach (Swinburne University of Technology) 1.1.1 M002 Oral 1.1.2 2016-11-12 206 When do we share promotional messages on social media? A construal level theory approach Yung Kyun Choi (Dongguk University), Yuri Seo (University of Auckland) and Sukki Yoon (Bryant University) 1.1.2 M002 Oral 1.1.3 2016-11-12 206 The role of creativity, project management and project outcomes in enhancing service quality of advertising agencies: A qualitative approach Elizabeth Levin (Swinburne University of Technology), Park Thaichon (S P Jain School of Global Management), Sara Quach and Antonio Lobo (Swinburne University of Technology) 1.1.3 M002 Oral 1.1.4 2016-11-12 206 New product development performance through cooperation in alliances: The moderating role of alliance type Sungkyu Lee, Tony Garrett and Jong-Ho Lee (Korea University Business School) 1.1.4 M003 Oral 1.2.1 2016-11-12 112 Naveen Donthu (Georgia State University) Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research M003 Oral 1.2.2 2016-11-12 112 Charles R. Taylor (Villanova University) Charles R. Taylor (Villanova University), Editor-in-Chief of International Journal of Advertising M003 Oral 1.2.3 2016-11-12 112 Arch G. Woodside (Curtin University) Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science M003 Oral 1.2.4 2016-11-12 112 Eunju Ko (Yonsei University) Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing M003 Oral 1.2.5 2016-11-12 112 Kihan Kim (Seoul National University) Kihan Kim (Seoul National University), Editor-in-Chief of Journal of Global Sport Management M003 Oral 1.2.6 2016-11-12 112 Ian Phau (Curtin University) Ian Phau (Curtin University), Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics M004 Oral 1.3.1 2016-11-12 305 Exploring guilt appeals in fairtrade Kevin Teah, Michael Lwin and Ian Phau (Curtin University) 1.3.1 M004 Oral 1.3.2 2016-11-12 305 Impact of one to one marketing on the customer equity and customer purchase intention of luxury brands Saima Khan (Effat University) 1.3.2 M004 Oral 1.3.3 2016-11-12 305 The social construction of consumer trust in high-involvement brands: Infant formula consumption in urban China Caixia Gan, Denise Conroy and Michael Lee (The University of Auckland) 1.3.3 M004 Oral 1.3.4 2016-11-12 305 Is tea a drink with jam and bread?: Consumer perceptions toward premium tea Emma Regolini, Siobhan Hatton-Jones, Min Teah and Ian Phau (Curtin University) 1.3.4 M005 Oral 1.4.1 2016-11-12 303 Study on clothing sales forecasting simulation using climate data Jai-Ho Oh, Kyung-Min Choi and Hee-Sun Oh (Pukyong National University) 1.4.1 M005 Oral 1.4.2 2016-11-12 303 The effects of firm orientations as competitive advantage on value co-creation and relationship performance: The Korean manufacturing firms perspective Kyong Ryul Koo, Kyung Hoon Kim and Nam Hee Jin (Changwon National University) 1.4.2 M005 Oral 1.4.3 2016-11-12 303 The mediating role of exploratory and exploitative organizational learning on co-creation capabilities and sustained competitive advantage Taehyun Suh and Subin Im (Yonsei University) 1.4.3 M005 Oral 1.4.4 2016-11-12 303 Effects of smart shopping attitude on value co-creation, customer equity drivers, and customer lifetime value Nam Hee Jin, Kyong Ryul Koo and Kyung Hoon Kim (Changwon National University) 1.4.4 M006 Oral 1.5.1 2016-11-12 308 A study of health and wellness marketing of supermarkets in Japan: The importance of “Freshness”＆“Health and Wellness” Shinya Nakami (Gakushuin University) 1.5.1 M006 Oral 1.5.2 2016-11-12 308 The importance of the lifestyle approach for the promotion of Japanese department stores: Consideration of service-dominant logic Tetsuma Emmaru (Reitaku University) 1.5.2 M006 Oral 1.5.3 2016-11-12 308 The effect of affect on advertising effectiveness: Which has primacy affect or cognition Yuichi Mitsui (Sesen Jogakuin College) 1.5.3 M006 Oral 1.5.4 2016-11-12 308 Japanese manufacturers’ channel selection and collaborative advantage Ryuta Ishii (Keio University) 1.5.4 M007 Oral 1.6.1 2016-11-12 307 Reconfiguring the firm’s core technological portfolio through technological M&A: Focusing on the target firm’s knowledge characteristics Seungryul Ryan Shin, John Han, Klaus Marhold and Jina Kang (Seoul National University) 1.6.1 M007 Oral 1.6.2 2016-11-12 307 Revisiting the role of openness in explaining innovation performance: The evidence from emerging market Chiayang Chang (Innovative DigiTech-Enabled Applications & Services Institute, Institute for Information Industry) and Juhui Wei (Ocean University of China) 1.6.2 M007 Oral 1.6.3 2016-11-12 307 Regularity in change: Ability over appearances James Jihwan Jung (Seoul National University) 1.6.3 M008 Oral 1.7.1 2016-11-12 118 The problem of empathy in a world of artificial intelligence Yooncheon Choi, DongHyun Kim and Eun-Ju Lee (Sungkyunkwan University) 1.7.1 M008 Oral 1.7.2 2016-11-12 118 Emotional brain responses to celebrity in advertising Seoungeun Yang (Cheil Communications) and Eun-Ju Lee (Sungkyunkwan University) 1.7.2 M008 Oral 1.7.3 2016-11-12 118 Empathy and shared value recognition: A plan for fMRI study DongHyun Kim, Yooncheon Choi and Eun-Ju Lee (Sungkyunkwan University) 1.7.3 M008 Oral 1.7.4 2016-11-12 118 Prefrontal responses to popular YouTube music Eun-Ju Lee (Sungkyunkwan University), Kyoung Cheon Cha (Dong-A University), Seung Eun Yang (Cheil Communications), Beop-Min Kim (Korea University), Seung Ho Paik (Korea University), Gu Sang Kwon and Minah Suh (Sungkyunkwan University) 1.7.4 M009 Oral 1.8.1 2016-11-12 406 Seeking the methods for application of O2O marketing in the industry of dance education Seung Hye Jung (Kyung Hee University)<br/>Discussants: Seok Jin Han and JiHyun Yoon (Korea National University of Arts) 1.8.1 M009 Oral 1.8.2 2016-11-12 406 Teachers’ experience of communication with students in special dance education Ji-eun Cha (Dongduk Women's University)<br/>Discussants: Sung A Park (JUN, EUN JA dance company), SunHee Cho (ChonBuk National University) 1.8.2 M009 Oral 1.8.3 2016-11-12 406 Convergence characteristics that appear in the work of Pina Bausch Mi-Sook Hwang (153 Performance Group)<br/>Discussants: Jae Hyung Jung (DongGuk University), Seung Ho Shin (KunJang University), Xiaobo Wen (China Central Academy of Fine Arts) 1.8.3 M010 Oral 1.9.1 2016-11-12 412 Sustainable marketing practice and policy Youngseon Kim (Central Connecticut State University) and Juran Kim (Jeonju University) 1.9.1 M010 Oral 1.9.2 2016-11-12 412 Lemons problem of sharing economy platforms Joonheui Bae and Dong Mo Koo (Kyungpook National University) 1.9.2 M010 Oral 1.9.3 2016-11-12 412 Sustainability, cosmetics brand, and agency costs Kyung-Tae Gong (Jeonju University) 1.9.3 M011 Oral 1.10.1 2016-11-12 508 Overcoming the biasing effects on restaurant brand image through nutrition information Meeyoung Joe and Sunny Ham (Yonsei University) 1.10.1 M011 Oral 1.10.2 2016-11-12 508 Investigation of research trends in food services: Application of text mining and social network analysis Jun-Suk Park, Chang-Sik Kim and Kee-Young Kwak (Kook Min University), Young-Min Park, Seo-Young Kim, Youngshin Kim, Hojin Lee, Yunhi Jeong, Meeyoung Joe and Jung Woon Seo (Yonsei University) 1.10.2 M011 Oral 1.10.3 2016-11-12 508 Segmenting consumers for premium food markets using food-related lifestyles Hojin Lee and Sunny Ham (Yonsei University) 1.10.3 M011 Oral 1.10.4 2016-11-12 508 Consumers' perception on nutrition communication problems of the Korean government: An example of the dietary guidelines for Koreans Su Youn Kim, Kana Asano, Boyoung Hur, Chaein Han and Jihyun Yoon (Seoul National University) 1.10.4 M012 Oral 2.1.1 2016-11-12 206 Exploring the role of subjective and objective knowledge on the effectiveness of existential guilt messages Kevin Teah and Michael Lwin (Curtin University) 2.1.1 M012 Oral 2.1.2 2016-11-12 206 The impact of product innovation and customer participation on consumers’ brand evaluation Hyeyeon Yuk, Seoil Chaiy and Tony Garrett (Korea University Business School) 2.1.2 M012 Oral 2.1.3 2016-11-12 206 Changing climate, changing diet - individual’s motivations for limiting meat consumption Isaac Cheah, Johan Liang and Ian Phau (Curtin University) 2.1.3 M012 Oral 2.1.4 2016-11-12 206 How does fear of missing out affect counterfeit shopping behaviour? Min Teah, Isaac Cheah and Wesley Lim (Curtin University) 2.1.4 M013 Oral 2.2.1 2016-11-12 112 How to manage sustainable marketing in social platform service Chang Suk Choi, Sang Jin Kim and Kyung Hoon Kim (Changwon National University) 2.2.1 M013 Oral 2.2.2 2016-11-12 112 The present status of education programs for sustainability Ji Hyun Ha, Hye Soo Cho and Jee Hyun Lee (Yonsei University) 2.2.2 M013 Oral 2.2.3 2016-11-12 112 A cross cultural study of eWOM in sustainable fashion: South Korea, Japan and China Hyun Min Kong and Eunju Ko (Yonsei University) 2.2.3 M013 Oral 2.2.4 2016-11-12 112 Exploring the sustainable fashion index and influencing factors Huanzhang Wang and Kyung Hoon Kim (Changwon National University) 2.2.4 M013 Oral 2.2.5 2016-11-12 112 The effects of sustainable knowledge types on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers Jinghe Han, Minyoung Lee and Eunju Ko (Yonsei University) M014 Oral 2.3.1 2016-11-12 118 Relationship among brand personality, attitude, satisfaction and revisit intention in Dongdaemun fashion market: Focus on cultural dimension of sustainability Haemin Seok, Eunha Chun and Eunju Ko (Yonsei University) 2.3.1 M014 Oral 2.3.2 2016-11-12 118 Relationship between SERVQUAL and customer equity in Korean traditional market Huanzhang Wang (Changwon National University), Haemin Seok (Yonsei University), and Kyung Hoon Kim (Changwon National University) 2.3.2 M014 Oral 2.3.3 2016-11-12 118 Effects of sustainable marketing activities upon visiting intention in traditional market Jaesuk Jung, Eunha Chun and Eunju Ko (Yonsei University) 2.3.3 M014 Oral 2.3.4 2016-11-12 118 China’s traditional markets in fashion area Honglei Liu and Xiaoyan Wang (Dalian University of Foreign Languages) 2.3.4 M014 Oral 2.3.5 2016-11-12 118 Role of eWOM in up-cycling fashion products Wei Jiang, Jihye Yu, Eunha Chun and Eunju Ko (Yonsei University) 2.3.5 M015 Oral 2.4.1 2016-11-12 303 The consumption of virtual goods and the effect of social hierarchy Wooyong Jo and Jeonghye Choi (Yonsei University) 2.4.1 M015 Oral 2.4.2 2016-11-12 303 The effect of global logistics firms’ engagement in corporate social responsibility on local customers’ perceived price fairness: Evidence from an experimental study in Korea Han-Mo Oh (Chonbuk National University) 2.4.2 M015 Oral 2.4.3 2016-11-12 303 Brand placement and intention to pursue job opportunity Jongchul Na, Kyung Hoon Kim and Sang jin Kim (Changwon National University) 2.4.3 M015 Oral 2.4.4 2016-11-12 303 How Chinese consumers response the promotion-focused vs prevention-focused function claims: The moderate effect of knowledge Peng Zou, Guofeng Li and Jingwen Liu (Harbin Institute of Technology) 2.4.4 M016 Oral 2.5.1 2016-11-12 305 Is retail buyer innovativeness crucial to retail competitiveness? Changju Kim (Ritsumeikan University) and Katsuyoshi Takashima (Kobe University) 2.5.1 M016 Oral 2.5.2 2016-11-12 305 The embodiment effect of weight: How weight perception affects brand trust Na Kyong Hyun (Korea University), Yuhosua Ryoo (The University of Texas-Austin), and Yongjun Sung (Korea University) 2.5.2 M016 Oral 2.5.3 2016-11-12 305 Consumer behavior and energy efficiency policy Eung Jin Lee (Key Industry Consulting), Jaesu Kim (Volvo Group Korea), and Kyung Hoon Kim (Changwon National University) 2.5.3 M016 Oral 2.5.4 2016-11-12 305 Narcissism and luxury consumption: Comparative study of covert and overt narcissistic orientations Seong-Yeon Park and Yeu-Jin Kang (Ewha Womans University) 2.5.4 M017 Oral 2.6.1 2016-11-12 307 To download or to stream: Investigating multi-channels of digital music consumption Jaewon Yoo and Jae Young Lee (Yonsei University) 2.6.1 M017 Oral 2.6.2 2016-11-12 307 SMS alerts and spending behavior Jikyung Kim (IE University), Yeohong Yoon (Yonsei University), Jeonghye Choi (Yonsei University) and Dilip Soman (University of Toronto) 2.6.2 M017 Oral 2.6.3 2016-11-12 307 Business transformation with Big Data – A proposal for a research program Henrik Sievers (Aalto School of Business) 2.6.3 M017 Oral 2.6.4 2016-11-12 307 Search versus traditional advertising: Cost implication Alex Jiyung Kim (Ewha Womans University) 2.6.4 M017 Oral 2.6.5 2016-11-12 307 The differential effects of electronic word of mouth on sales: The moderating role of star power and arousal Zhang Li, Kang Jun Choi and Jae Young Lee (Yonsei University) 2.6.5 M018 Oral 2.7.1 2016-11-12 406 Managing luxury brand communications in postmodernity: A consumer-centric approach Yuri Seo (The University of Auckland) 2.7.1 M018 Oral 2.7.2 2016-11-12 406 Emoticon usage in online customer service chat Chen-Ya Wang (National Tsing Hua University), Lu Zhang (Michigan State University) and Yi-Lun Sun (National Tsing Hua University) M018 Oral 2.7.3 2016-11-12 406 A study of continuance intention of O2O platform: Why consumer refer to recommendation comments before purchasing? Taeeun Kim and Yoonjae Lee (Yeungnam University) 2.7.3 M019 Oral 2.8.1 2016-11-12 308 The experiences of sport tourists at the Formula 1 Singapore Grand Prix: An analysis of user-generated content on social media using Leximancer Weisheng Chiu (The University of Suwon), Ho Keat Leng (Nanyang Technological University) and Doyeon Won (Yonsei University) 2.8.1 M019 Oral 2.8.2 2016-11-12 308 The relationship between the media and public opinion on controversial issue of mega sporting events: Investigating competing hypotheses for agenda-setting and reverse agenda-setting theory Jeeyoon Park and Kihan Kim (Seoul National University) 2.8.2 M019 Oral 2.8.3 2016-11-12 308 Analyzing the correlation between the sports performance indicators and television ratings SungGeon Park and Soowon Lee (Soongsil University) 2.8.3 M019 Oral 2.8.4 2016-11-12 308 The effect of perceived crisis severity on baseball fans’ psycho-physiological responses Jung-sup Bae (Yonsei University), Weisheng Chiu (The University of Suwon), Hansoo Kim and Doyeon Won (Yonsei University) 2.8.4 M020 Oral 2.9.1 2016-11-12 412 The impact of ethno marketing elements on consumer purchase decisions in the Balkans: The case of Macedonia Jusuf Zekiri (South Eastern European University) M020 Oral 2.9.2 2016-11-12 412 The roles of socialization on consumers' shopping motives in the manifestation of store attachment Jong-Kuk Shin (Pusan National University) and Corey Allen Ross (Catholic University of Pusan) 2.9.2 M020 Oral 2.9.3 2016-11-12 412 An effects of Chinese customer’s coffee sought benefits on satisfaction and reuse intention of Korean coffee shop: Based on mediation role of positive felling to Korea Sung-Joon Yoon and Hyung-Ju Lee (Kyonggi University) 2.9.3 M020 Oral 2.9.4 2016-11-12 412 Cultural marketing on SNS: An evidence from Korean wave Sung-Joon Yoon and YunJu Park (Kyonggi University) 2.9.4 M021 Oral D1-1 2016-11-12 118 Effects of electronic word of mouth (e-wom) on consumer product evaluation Mai Kikumori (Toyo University) D1-1 M021 Oral D1-2 2016-11-12 118 The hidden potential of peripheral innovation Bangsil (Esther) Lee (Seoul National University) D1-2 M021 Oral D1-3 2016-11-12 118 Construing consumer resistance: Comparing Tongan and European female non-smokers in New Zealand Ilaisaane Fifita (The University of Auckland Business School) D1-3 M021 Oral D1-4 2016-11-12 118 Sport spectator value co-creation behavior: Scale development and validation Weisheng Chiu (The University of Suwon) D1-4 M021 Oral D1-5 2016-11-12 118 Analyzing the correlation between the voice of the customers and television ratings based on social big data SungGeon Park (Soongsil University) D1-5 M021 Oral D1-6 2016-11-12 118 Dominant designs in complex technological systems – A longitudinal case study of a telecom company 1980-2010 Henrik Sievers (Aalto University) D1-6 M021 Oral D1-7 2016-11-12 118 A study on the effects of consumer value on eco-friendly buying behavior: Focusing on the moderating role of environmental attitudes and involvement Hyunju Lee (Ewha Womans University) D1-7 M022 Oral G1-1 2016-11-12 B110 Virtual goods and social influence: Evidence from the online game industry Wooyong Jo (Yonsei University) G1-1 M022 Oral G1-2 2016-11-12 B110 The premium tea market through the eyes of Australian Millennials Kevin Teah and Emma Regolini (Curtin University) M022 Oral G1-3 2016-11-12 B110 UniqueOn, UNI-CON, The 3D hologram concert Boyoung Nam, Jaein Huh, Seoyeon Joe, Seung A Yoo and Sumin Yoon (Yonsei University) G1-3 M022 Oral G1-4 2016-11-12 B110 The unintended effect of text fraud alerts on credit card spending behavior Yeohong Yoon (Yonsei University) G1-4 M023 Oral 3.1.1 2016-11-13 B110 The effects of advertisement on product evaluation: Focusing on two types of self-esteem Lisa Hiraga, Yuka Eguro, Taichi Narisawa, Naoki Nomura, Takaya Sato, Yuna Sato, Yuta Shibamoto, Soichiro Yoshida and Akinori Ono (Keio University) 3.1.1 M023 Oral 3.1.2 2016-11-13 B110 HomeBap: A healthy start Hyunwoo Lee, SuYoung Shon, Eunhye Kim and YeWoon Lee (Yonsei University) 3.1.2 M023 Oral 3.1.3 2016-11-13 B110 The effect of omni-channel retailer's strategy on store loyalty Chanyong Park, Natsuko Katashio, Kikuchi Naoki, Ryodai Kumada, Tomoharu Yagami, Yuki Yanagida and Ikuo Takahashi (Keio University) 3.1.3 M023 Oral 3.1.4 2016-11-13 B110 TICKIE+: New people, new place, new experience Min Jeong Kang, Yu Jin Chung, Seo Hee Lee and Dahyun Shim (Yonsei University) 3.1.4 M023 Oral 3.1.5 2016-11-13 B110 The relationship of approval desire and marketing Yuka Ebato, Ayumi Hanaoka, Naohiro Kawatani and Koichi Sato (Keio University) 3.1.5 M023 Oral 3.1.6 2016-11-13 B110 UMBA: Umbrella anywhere Umbrella rental system in public telephone booths Ji Yeon Kim, Min Jung Choi, Dyne Kim, Ji Eun Lee and Woo Sun Choi (Yonsei University) 3.1.6 M023 Oral 3.1.7 2016-11-13 B110 FAST: Fast anti-smoking technology -The fastest way to quit smoking Yaejine Choi, Heerae Kim, Inyoung Kim and Jinah Kim (Yonsei University) 3.1.7