Organizers
   Sogang Business School, Sogang University
   Korean Scholars of Marketing Science
   Global Alliance of Marketing & Management Associations





Partners
   Australian & New Zealand Marketing Academy
   Keio University
   New Zealand Asia Institute of the University of Auckland
   National Research Foundation of Korea
   Korea Economy & Management Development Institute
   LOD: Life on DNA

Sponsoring Journals
   Industrial Marketing Management
   Journal of Consumer Affairs
   Asia Pacific Journal of Marketing and Logistics
   Journal of Global Scholars of Marketing Science
   Journal of Global Fashion Marketing
   Journal of Global Sport Management


Conference Chair
   Jaihak Chung (Sogang University)


Proceedings Editor
   Yerim Chung (Yonsei University)


This work was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE
   (Ministry of Education).