KSMS 2018

M00 Oral 03.04.01 2018-11-10 302 Macromarketing and the Korean Wave Mark Peterson (University of Wyoming, Editor, Journal of Macromarketing) 03.04.01 M00 Oral 03.04.02 2018-11-10 302 Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs Russell Belk (York University, Kraft Foods Canada Chair in Marketing) 03.04.02 M01 Oral 01.01.01 2018-11-10 307 Outsourced projects and online B2B platforms for SMEs Yeolim Yoon, Yeohong Yoon, Jeonghye Choi and Yerim Chung (Yonsei University) 01.01.01 M01 Oral 01.01.02 2018-11-10 307 Content match-making in B2B markets: Application of neural content modeling Bikesh Raj Upreti, Juho-Petteri Huhtala, Henrikki Tikkanen, Pekka Malo, Neda Marvasti, Samuel Kaski, Iiro Vaniala and Pekka Mattila (Aalto University) 01.01.02 M01 Oral 01.01.03 2018-11-10 307 The roles of business reference contents in B2B marketing communication Changmo Jung (Hyundai Mobis), Hangeun Lee (Chosun University) and Youngchan Kim (Yonsei University) 01.01.03 M02 Oral 01.02.01 2018-11-10 309 The tourist experience: A coherent investigation amid tourist experience and satisfaction with subsequent destination loyalty Justin Kitin, Isaac Cheah and Sean Lee (Curtin University Australia) 01.02.01 M02 Oral 01.02.02 2018-11-10 309 Innovative service design for sales of airline tickets using the concept of variable opaque product Young Dae Ko (Sejong University) 01.02.02 M02 Oral 01.02.03 2018-11-10 309 Relation between early e-WOM and average TV viewership Giwoong Bae and Hye-jin Kim (KAIST) 01.02.03 M02 Oral 01.02.04 2018-11-10 309 The impact of explorative innovation orientation on financial performance: moderating effect of customer participation in the innovation Hyeyeon Yuk and Tony C. Garrett (Korea University) 01.02.04 M02 Oral 01.02.05 2018-11-10 309 Why do individualistic consumers in China buy Japanese brands? C. Min Han, Hyojin Nam and Xiao Wang (Hanyang University) 01.02.05 M03 Oral 01.03.01 2018-11-10 325 Combination classification method for customer relationship management Zhe Zhang (Fudan University) 01.03.01 M03 Oral 01.03.02 2018-11-10 325 From product innovation to consumer innovation: exploring the importance of sustainable marketing based on time perspective Chen Weng and Yang Sun (Zhejiang SCI-TECH University) 01.03.02 M03 Oral 01.03.03 2018-11-10 325 Value elements of luxury brands and their effects on generation y consumers' cognitive, affective, and conative evaluations: Identification of heterogeneity using the fimix-pls Hey Duk Cho (Sejong University), Sally Kim (Shenandoah University), Jongwon Lee (FSKorea) and Yong-Ki Lee (Sejong University) 01.03.03 M03 Oral 01.03.04 2018-11-10 325 Winning box office with the right movie synopsis Yu-chen Hung and Chong Guan (School of Business, Singapore University of Social Sciences) 01.03.04 M03 Oral 01.03.05 2018-11-10 325 Mood management effect of digital shopping platforms Joonheui Bae and Dong-Mo Koo (Kyungpook National University) 01.03.05 M04 Oral 01.04.01 2018-11-10 327 Co-creation and well-being outcomes in healthcare Juliana French, Sharon, G.M. Koh and Ewilly, J.Y. Liew (Monash University) 01.04.01 M04 Oral 01.04.02 2018-11-10 327 The effect of the perceived benefits of organic consumption on purchasing intentions Jianan He and Seong-Yeon Park (Ewha Womans University) 01.04.02 M04 Oral 01.04.03 2018-11-10 327 The influence of the sharing platform socialization on the consumers' intention to participate - trust as an mediator Peng Zou, Di Huo and Yixin Li (Harbin Institute of Technology) 01.04.03 M04 Oral 01.04.04 2018-11-10 327 The differential ambiguity in happiness for experiential purchases versus material purchases Seungji Lee, Jacob C. Lee and Sung-Phil Kim (Ulsan National Institute of Science and Technology (UNIST)) 01.04.04 M05 Oral 01.05.01 2018-11-10 311 Consumer mindsets and luxury advertising in tourism Yuri Seo (University of Auckland), Dongwoo Ko (HUFS) and Jungkeun Kim (Auckland University of Technology) 01.05.01 M05 Oral 01.05.02 2018-11-10 311 The power of beauty? The interactive effects of awe and online reviews on purchase intentions Felix Septianto and Jane Choi (University of Auckland) 01.05.02 M05 Oral 01.05.03 2018-11-10 311 Tourist satisfaction with m-commerce JungKook Lee (Indiana University Purdue University Columbus) and Juline Mills (University of New Haven) 01.05.03 M05 Oral 01.05.04 2018-11-10 311 The effects of belief in justice on the purchase of luxury products Hye Suk Kim and Dong Woo Ko (Hankuk University of Foreign Studies) 01.05.04 M05 Oral 01.05.05 2018-11-10 311 Influences of multi-brand retail stores on repeat purchase for firm-owned digital channels Hyeasinn Song, Jeeyeon Kim and Jeonghye Choi (Yonsei University) 01.05.05 M06 Oral 01.06.01 2018-11-10 315 Identifying the factors driving ticket redemption Yeolim Yoon, Jooyoung Lim, Yeohong Yoon and Jeonghye Choi (Yonsei University) 01.06.01 M06 Oral 01.06.02 2018-11-10 315 Certification labeling traceability and consumer knowledge and consumer attitude Eung Jin Lee (Changwon National University), Joonheui Bae (Kyungpook National University) and Kyung Hoon Kim (Changwon National University) 01.06.02 M06 Oral 01.06.03 2018-11-10 315 The role of safety climate on job satisfaction Hee Sock Woo, Sang Jin Kim and Kyung Hoon Kim (Changwon National University) 01.06.03 M06 Oral 01.06.04 2018-11-10 315 The introduction of "care" into digital marketing Sanghwa Kim, Jeonghye Choi and Seung Hyun Kim (Yonsei University) 01.06.04 M07 Oral 01.07.01 2018-11-10 317 Moral conflict while facing business moral dilemmas: A neuromarketing study Jin Ho Yun and Eun-Ju Lee (Sungkyunkwan University) 01.07.01 M07 Oral 01.07.02 2018-11-10 317 Nudge your brain with a green logo: An fMRI investigation of consumer preference for sustainable fashion products Eun-Ju Lee, Han Ah Choi (Sungkyunkwan University), Jinghe Han (Yonsei University), Dong Hyun Kim (Sungkyunkwan University), Eunju Ko (Yonsei University) and Kyung Hoon Kim (Changwon National University) 01.07.02 M07 Oral 01.07.03 2018-11-10 317 Brain potential correlates of celebrity ad repetition effects in social media marketing Jing Zhang, Jin Ho Yun and Eun-Ju Lee (Sungkyunkwan University) 01.07.03 M08 Oral 01.08.01 2018-11-10 319 A double-edged offer: game players' opposite responds to game updates Jihyeon Hyeong, Kangjun Choi, Jaeyoung Lee (Yonsei University) and Taehyung Pyo (University of Idaho) 01.08.01 M08 Oral 01.08.02 2018-11-10 319 Can browsing data help to measure online advertising effect on purchase probability? Keunwoo Kim (Solbridge International School of Business) 01.08.02 M08 Oral 01.08.03 2018-11-10 319 The multi impact variable on repurchase consumer: Demand smartphone case in Indonesia Sahid B. Rianmahardhika and Joo Hwan Seo (Dong A University) 01.08.03 M08 Oral 01.08.04 2018-11-10 319 Impact of utilitarian value and hedonic value on purchase in online store in Indonesia Narariya Dita Handani and Joo Hwan Seo (Dong A University) 01.08.04 M09 Oral 01.09.01 2018-11-10 321 Jilting effect in customization systems caused by mass confusion Akinori Ono, Yusuke Iwama, Ryohei Kitazawa, Haruka Sekiguchi, Akane Takahashi, Suzu Tsuchiya and Shimpei Yanagihara (Keio University) 01.09.01 M09 Oral 01.09.02 2018-11-10 321 The effects of consumer motivations on healthcare demands: A moderating role of product designs Gimun Bae, Sanghwa Kim and Jeonghye Choi (Yonsei University) 01.09.02 M09 Oral 01.09.03 2018-11-10 321 Measuring servitization experience: Exploring service-dominant logic for value-in-use Kyeong Kook Jang, Kyung Hoon Kim (Changwon National University) and Joonheui Bae (Kyungpook National University) 01.09.03 M09 Oral 01.09.04 2018-11-10 321 My own design is better? A co-creation perspective on the online user design in fashion industry Hao Zhang and Zhiqi Dong (Northeastern University) 01.09.04 M11 Oral 02.01.01 2018-11-10 307 Does corporate social responsibility matter even in B2B market? : Effect of CSR on customer trust Jong Won Lee (Kimpo University) and Sang-Lin Han (Hanyang University) 02.01.01 M11 Oral 02.01.02 2018-11-10 307 Study on the influencing of parasocial relationship on repeat purchase intention in the B2B online shopping environment：An empirical study of Chinese B2B shopping store Chunlin Yuan (Henan University), Kyunghoon Kim (Changwon National University) and Shuman Wang (Henan University) 02.01.02 M11 Oral 02.01.03 2018-11-10 307 How firm innovation affects business performance of manufacturing company Jaesu Kim, Han-Sik Yu and Sin-Geun Song (Changwon National University) 02.01.03 M12 Oral 02.02.01 2018-11-10 309 Configurations Equifinalities Reversals: Complex whole theory and research in cross-cultural, sustainable fashion, consumer behavior Hyun Min Kong (Yonsei University), Arch Woodside (Coastal Carolina University) and Eunju Ko (Yonsei University) 02.02.01 M12 Oral 02.02.02 2018-11-10 309 Perceived customer culture experience on VR fashion show and customer equity Jaesuk Jung and Eunju Ko (Yonsei University) 02.02.02 M12 Oral 02.02.03 2018-11-10 309 Exploring audience perceived value in web series industry Huanzhang Wang and Kyung Hoon Kim (Changwon National University) 02.02.03 M12 Oral 02.02.04 2018-11-10 309 Understanding the relationship between mobile AR service and consumer perceptions in the beauty industry Yining Wang, Yeonjung Won (Yonsei University), Hakil Moon (Eastern Michigan University) and Eunju Ko (Yonsei University) 02.02.04 M12 Oral 02.02.05 2018-11-10 309 UGC about brand culture experience and brand attitude Jihye Yu and Eunju Ko (Yonsei University) 02.02.05 M12 Oral 02.02.06 2018-11-10 309 Trend analysis on Korean contemporary culture for marketing implications Juhyun Kim and Eunju Ko (Yonsei University) 02.02.06 M12 Oral 02.02.07 2018-11-10 309 Trend Analysis of Chinese Culture Honglei Liu (Dalian University of Foreign Languages) and Kyung Hoon Kim (Changwon National University) M13 Oral 02.03.01 2018-11-10 325 Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising Jiang Zhiying, Guan Chong (School of Business, Singapore University of Social Sciences) and Ivo.L.de Haaij (Erasmus School of Law, Erasmus University Rotterdam) 02.03.01 M13 Oral 02.03.02 2018-11-10 325 Co-creating destination branding through mixed method research Siwarit Pongsakornrungsilp and Pimlapas Pongsakornrungsilp (Walailak University) 02.03.02 M13 Oral 02.03.03 2018-11-10 325 Worth every penny: A meta-analytic review of experiential and material purchases Jacob C. Lee (Ulsan National Institute of Science and Technology (UNIST)), Maxine Zhang Schaefer and Wendy Wood (University of Southern California) 02.03.03 M13 Oral 02.03.04 2018-11-10 325 Measuring self-congruence: critical review and new insights Magdalena Kolanska (University of Zielona Gora) and Oleg Gorbaniuk (The John Paul II Catholic University of Lublin) 02.03.04 M13 Oral 02.03.05 2018-11-10 325 The impact of uncertainty and entrepreneurship on corporate sustainability management Honglei Liu ((Dalian University of Foreign Languages), Sang Jin Kim and Huanzhang Wang (Changwon National University) 02.03.05 M14 Oral 02.04.01 2018-11-10 327 Price dispersion and perceived price fairness in online group buying: An empirical study in china Zhe Zhang and Yue Dai (Fudan University) 02.04.01 M14 Oral 02.04.02 2018-11-10 327 Excessive spending on private education in South Korea: motivation, uniqueness and implications on consumer well-being Sujin Song (Korea University) 02.04.02 M14 Oral 02.04.03 2018-11-10 327 The relationship between food traceability system and purchase intention: A case study of food safety consumer behavior in China Chunlin Yuan (Henan University), Kyung Hoon Kim (Changwon National University) and Xiaolei Yu (Henan University) 02.04.03 M14 Oral 02.04.04 2018-11-10 327 The relationship between smartphone use and psychological well-being Jeeyeon Kim (Yonsei University), Yeolib Kim (Ulsan National Institute of Science and Technology), Youshin Kwak and Jeonghye Choi (Yonsei University) 02.04.04 M15 Oral 02.05.01 2018-11-10 311 The Effect of small and medium enterprises’ product satisfaction on shopping value and salesperson commitment: focusing on adaptive selling tactics Jong-Kuk Shin and JaeHun Kim (Pusan National University) 02.05.01 M15 Oral 02.05.02 2018-11-10 311 A Study of marketing in the overseas promotion of Chinese Culture Yuehong Huo and Ying Wang (Dalian University of Foreign Languages) 02.05.02 M15 Oral 02.05.03 2018-11-10 311 The training of the students’ business abilities in MTI teaching Ying Zhao (Dalian University of Foreign Languages) 02.05.03 M16 Oral 02.06.01 2018-11-10 315 Equity of access to sport facilities in Seoul: A GIS Analysis Yoonji Ryu and Kihan Kim (Seoul National University) 02.06.01 M16 Oral 02.06.02 2018-11-10 315 Uncovering the structural underpinnings of sport contents discussion networks on social media of 2018 PyeongChang Winter Olympic Games Yeayoung Noh and Kihan Kim (Seoul National University) 02.06.02 M16 Oral 02.06.03 2018-11-10 315 Effects of Mega-sport event on social communication: a big data Analysis of 2016 Rio Olympics Jongho Kim, Yeayoung Noh, Yoonji Ryu and Kihan Kim (Seoul National University) 02.06.03 M16 Oral 02.06.04 2018-11-10 315 Designing a collaborative governance model to support student athlete career transition in Korea Borami Lee (Korean Olympic Committee) and Kihan Kim (Seoul National University) 02.06.04 M17 Oral 02.07.01 2018-11-10 317 How Mobile payment service works for Chinese Consumers Luo Yalan (Jeonju University), Gyoung Ran (Future Academy) and Juran Kim (Jeonju University) 02.07.01 M17 Oral 02.07.02 2018-11-10 317 E-Flipped learning in marketing courses and outcomes Seungmook Kang (Jeonju University) 02.07.02 M17 Oral 02.07.03 2018-11-10 317 Consumer misbehavior in sharing economy Joonheui Bae and DongMo Koo (Kyungpook National University) 02.07.03 M18 Oral 02.08.01 2018-11-10 319 The effects of message framing and perceived efficacy on green product advertising Yeonshin Ki (Myongji University) 02.08.01 M18 Oral 02.08.02 2018-11-10 319 The effect of product discounts and message assertiveness on sustainability persuasion: a cross-cultural comparison among Americans and Koreans Dongwon Choi (Kookmin University), Hyejin Bang (University of Kansas), Yeonshin Kim (Myongji University), Tae Hyun Baek (University of Kentucky) and Sukki Yoon (Bryant University) 02.08.02 M18 Oral 02.08.03 2018-11-10 319 My guilt versus our shame: The effect of culture-relevant emotion on advertising concreteness effect in sustainability persuasion Tae Hyun Baek (University of Kentucky), Sukki Yoon (Bryant University), Yeonshin Kim (Myongji University), Seeun Kim (Auburn University) and Yung Kyun Choi (Dongguk University) 02.08.03 M19 Oral 02.09.01 2018-11-10 321 Research on sustainable fashion knowledge and perceived value on behavior intention: Using fsQCA Jinghe Han (Beijing Institute of Fashion Technology), Arch Woodside (Curtin University) and Eunju Ko (Yonsei University) 02.09.01 M19 Oral 02.09.02 2018-11-10 321 Korean seniors' online shopping behavior for fashion items MiYoung Lee (Inha University) and Hyojung Cho (Texas State University) 02.09.02 M19 Oral 02.09.03 2018-11-10 321 E-learning platform on sustainable fashion and its behavioral intention Eunha Chun (Dong-A University), Heerim Joung and Eunju Ko (Yonsei University) 02.09.03 M23 Oral 02.10.01 2018-11-10 323 Perceiving types of hobby-holic on attractions of dance Mira Jeon (Sejong University) 02.10.01 M23 Oral 02.10.02 2018-11-10 323 Social psychological study on expressiveness of dancer Min-Ji Kim (Sookmyung Women's University) 02.10.02 M23 Oral 02.10.03 2018-11-10 323 A study on dance education in the republic of Korea Sumin Jung (Hollins University) 02.10.03 M23 Oral 02.10.04 2018-11-10 323 The influence of self-leadership of dance major students on career decision self-efficacy and job preparation ability Ha-Yeon Kim (Hanyang University) 02.10.04 M23 Oral 02.10.05 2018-11-10 323 Research on the career preparation behavior of dance major students Jin-Hwa Cho (Sookmyung Women's University) 02.10.05 M20 Oral 03.02.01 2018-11-10 309 Choosing for a different reason: random regret minimization discrete choice model in marketing Jooyoung Lim (KAIST College of Business) 03.02.01 M20 Oral 03.02.02 2018-11-10 309 Connected markets: digital retailing in offline world Jeeyeon Kim (School of Business, Yonsei University) 03.02.02 M20 Oral 03.02.03 2018-11-10 309 Virtual brand experience in digital reality advertising: its conceptualization and measurement Heejun Lee (Yonsei University) 03.02.03 M20 Oral 03.02.04 2018-11-10 309 Essays on value creation in experiential marketplaces Elina Koivisto (Aalto University School of Business) 03.02.04 M20 Oral 03.02.05 2018-11-10 309 Charismatic selling: nonverbal behaviors in personal selling Sandra Pauser (University of Vienna) 03.02.05 M20 Oral 03.02.06 2018-11-10 309 The impacts of health claim regulatory systems on consumer evaluation of food products in Japan Makoto Ono (Chuo University) 03.02.06 M20 Oral 03.02.07 2018-11-10 309 Coopetition effect on new product development performance: a focus on focal firm's capabilities Sungkyu Lee (Korea University Business School) 03.02.07 M20 Oral 03.02.08 2018-11-10 309 The drivers and impacts of social media influencers: the role of mimicry Chung-wha (Chloe) Ki (The Hong Kong Polytechnic University) 03.02.08 M20 Oral 03.02.09 2018-11-10 309 The effect of creative dance program on psychological factors and mobility in people with cerebral palsy Heejoung Joung (Seoul National University) 03.02.09 M21 Oral 03.03.01 2018-11-10 311 GRAB -The little giant Thi Yen Xuan Nguyen (Sogang University) and Thi Thuy Huong Nguyen (University of Seoul) M21 Oral 03.03.02 2018-11-10 311 How did big data change the role of marketing? Yvon Margaux, Nicolas Trautwein, Duric Milica and Koudji Salao (Sogang University) M21 Oral 03.03.03 2018-11-10 311 The day after gap's struggle: an enhanced use of artificial intelligence & big data in the apparels market Alessandra MARSON, Aishwarya PATHARE, Chloe BAROUD and Leticia TATEMOTO (ESSEC Business School) 03.03.03 M21 Oral 03.03.04 2018-11-10 311 How to promote ticket redemption: evidence from a field experiment Yeolim Yoon (Yonsei School of Business) 03.03.04 M21 Oral 03.03.05 2018-11-10 311 Multi-brand retail stores and firm-owned digital channels: empirical evidence from repeat purchase Hyeasinn Song (Yonsei School of Business) 03.03.05 M21 Oral 03.03.06 2018-11-10 311 Have you ever heard of ASMR marketing? MINJUNG BAEK and HYEONJU JANG (KYUNGSUNG University) M21 Oral 03.03.07 2018-11-10 311 Impact of marketing of limited edition footwear focused on the scarcity message frequency Kyounghye Park, Seunggwan Kim and Jungguk Lee (KYUNGSUNG University) M22 Oral 03.01.01 2018-11-11 B110 Social commerce the influence of posts on consumer decision-making Yuri Furumoto, Sachika Katsumata, Sayuri Yamada, Sungkyung Kim, Tomoki Setoguchi, Tsuyoshi Kbayashi, Yoka Tei and Ikuo Takahashi (Keio University) 03.01.01 M22 Oral 03.01.02 2018-11-11 B110 Role of Parasocial Relationship in Teleshopping Alex Witmaier (Ludwig-Maximilians-Universität München) and Ji Eun Lee (Yonsei University) 03.01.02 M22 Oral 03.01.03 2018-11-11 B110 The effects of visual complexity on consumer response to the cluster of Ads Keito Kowata, Lisa Kitajima, Akane Hatta, Harue Hirama and Akinori Ono (Keio University) 03.01.03 M22 Oral 03.01.04 2018-11-11 B110 Innovation of the EV Charging Industry Seung Woo 'Patrick' Choi, Yurim Kim, Juyeon Han, Sanggu Kang and YoungHa Kwon (Yonsei University) 03.01.04 M22 Oral 03.01.05 2018-11-11 B110 The impact of Instagram posts on consumer behavior Sayaka Aida, Yuki Asano, Sana Ishizuka, Tomohide Nagasawa, Sakiko Yashiro and Akira Shimizu (Keio University) 03.01.05