Conference Organizing Committee Chair
   Tony Garrett (Korea University Business School)


Conference Co-Chairs
   Justin Paul (University of Puerto Rico & University of Reading
   Henley Business School)
   Jaehwan Kim (Korea University Business School)



Co-Host
   Korea University Business School
   Korean Scholars of Marketing Science


Organizer
   Global Alliance of Marketing & Management Associations


Partners
   Australian & New Zealand Marketing Academy
   New Zealand Asia Institute of the University of Auckland
   National Research Foundation of Korea
   Korea Economy & Management Development Institute


Proceedings Editor
   Yerim Chung (Yonsei University)


Local Arrangement Committee Chair
   Juhyun Kim (Kyungsung University)


This work was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE(Ministry of Education) (NRF-2022-S1A8A4A01077771).