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Conference Organizing Committee Chair Tony Garrett (Korea University Business School) Conference Co-Chairs Justin Paul (University of Puerto Rico & University of Reading Henley Business School) Jaehwan Kim (Korea University Business School) Co-Host Korea University Business School Korean Scholars of Marketing Science |
Organizer Global Alliance of Marketing & Management Associations Partners Australian & New Zealand Marketing Academy New Zealand Asia Institute of the University of Auckland National Research Foundation of Korea Korea Economy & Management Development Institute Proceedings Editor Yerim Chung (Yonsei University) Local Arrangement Committee Chair Juhyun Kim (Kyungsung University) |
| This work was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE(Ministry of Education) (NRF-2022-S1A8A4A01077771). | |
