KSMS 2022

G01 Oral 1.1.1 2022-11-04 H303 Examining Fashion Brand Luxury DNA Karen W. Miller (University of Southern Queensland), Michael K. Mills (University of Southern Queensland) 1.1.1 G01 Oral 1.1.2 2022-11-04 H303 Meta-Storytelling of Consumers Experiencing Luxury Brands Carol M. Megehee (Coastal Carolina University), Deborah F. Spake (University of South Alabama), Arch G. Woodside (Boston College) 1.1.2 G01 Oral 1.1.3 2022-11-04 H303 From Armani to Zara: Impression Formation Based on Fashion Store Patronage Kim Willems (University of Hasselt & Vrije Universiteit Brussel), Wim Janssens (University of Hasselt), Gilbert Swinnen (University of Hasselt), Malaika Brengman (Vrije Universiteit Brussel), Sandra Streukens (University of Hasselt), Mark Vancauteren (University of Hasselt) 1.1.3 G01 Oral 1.1.4 2022-11-04 H303 Between the Mass and the Class: Antecedents of the“Bandwagon” Luxury Consumption Behaviour Minas Kastanakis (ESCP-Europe), George Balabanis (Cass Business School, City University) 1.1.4 G01 Oral 1.1.5 2022-11-04 H303 The Real Thing?: Comparing the Role of Brand Identification for Authentic and Counterfeit Luxury Brands Rosa Chun (IMD), Lavinia Chan (Newell Public Relations) 1.1.5 G02 Oral 1.2.1 2022-11-04 B201 Patterns of Tourist Emotional Responses, Satisfaction and Intention to Recommend Sameer Hosany (University of London), Girish Prayag (SKEMA Business School) 1.2.1 G02 Oral 1.2.2 2022-11-04 B201 The Role of Indebtedness in Tourist Satisfaction Formation Takahiro Chiba (Keio University), Akinori Ono (Keio University) 1.2.2 G02 Oral 1.2.3 2022-11-04 B201 Post-Disaster Tourist Behavior: Motivation and Intention Wei Liu (University of Surrey), Gang Li (University of Surrey), Avital Biran (University of Surrey) 1.2.3 G02 Oral 1.2.4 2022-11-04 B201 An Application of the CBBE Model to Assess Brand Loyalty for a Long Haul Travel Destination Constanza C. Bianchi (Queensland University of Technology), Steven Pike Pike (Queensland University of Technology) 1.2.4 G02 Oral 1.2.5 2022-11-04 B201 Tourist Satisfaction in Cultural Destinations Antonia Correia (University of Algarve), Metin Kozak (Mugla University), Joao Ferradeira (University of Algarve) 1.2.5 G02 Oral 1.2.6 2022-11-04 B201 Tourism Life Cycle and Sustainability Analysis: Profit-Focused Strategies for Mature Destinations Metin Kozak (Mugla University), Drew Martin (University of Hawaii at Hilo), Esme Visser (NHTV University of Applied Sciences) 1.2.6 G03 Oral 1.3.1 2022-11-04 B202 An Insight Into Team Goal Orientation in the Marketing Classroom Tania Bucic (University of New South Wales), Linda Robinson (Royal Melbourne Institute of Technology) 1.3.1 G03 Oral 1.3.2 2022-11-04 B202 Constructivism-Based Project-Driven Approach to Undergraduate Teaching Design of e-Commerce Specialt Zhang Li (Xi’an University of Posts and Telecommunications), Wang Shiying (Xi’an University of Posts and Telecommunications) 1.3.2 G03 Oral 1.3.3 2022-11-04 B202 Entrepreneurial Learning in Marketing Education: Assessing the Effectiveness of an Enquiry-Based Approach Kiefer Lee (Sheffield Hallam University) 1.3.3 G03 Oral 1.3.4 2022-11-04 B202 Service Learning as a Pedagogical Process: A Case Study Using Marketing Research Course Young“Sally” Kim (Shenandoah University) 1.3.4 G03 Oral 1.3.5 2022-11-04 B202 A Comparative Study of Marketing Student Engagement in Online Social Networks and Virtual Worlds: Facebook Versus Second Life Edwina Luck (Queensland University of Technology), Shane Mathews (Queensland University of Technology) 1.3.5 G04 Oral 1.4.1 2022-11-04 B204 The Evolution of Marketing Thought: An Examination of the Structural Equation Models that Compose Marketing’s Nomological Network Edward Ramirez (University of Texas at El Paso), Meredith E. David (Florida State University), Michael J. Brusco (Florida State University) 1.4.1 G04 Oral 1.4.2 2022-11-04 B204 Visual as Method: Advancing Marketing and Consumer Research Methodologies Sharon Schembri (Griffith University) 1.4.2 G04 Oral 1.4.3 2022-11-04 B204 Advancing Qualitative Research Methods in Dealing with Respondent Errors: Social Desirability Bias and Response Filters Len Tiu Wright (De Montfort University), Norbert Scholl (Candor Consult), Chanaka Jayawardhena (Loughborough University), Elena Millan (University of Reading) 1.4.3 G04 Oral 1.4.4 2022-11-04 B204 Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions Christian M. Ringle (University of Hamburg), Marko Sarstedt (Ludwig-Maximilians University Munich), Rainer Schlittgen (University of Hamburg), Charles R. Taylor (Villanova University) 1.4.4 G04 Oral 1.4.5 2022-11-04 B204 Does Marketing Research Suffer from Methods Myopia? Donna F. Davis (Texas Tech University), Susan L. Golicic (Colorado State University), Courtney N. Boerstler (High Point University), Sunny Choi (Texas Tech University), Han-Mo Oh (Texas Tech University) 1.4.5 G04 Oral 1.4.6 2022-11-04 B204 Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors Sylvia von Wallpach Maria Kreuzer ( Innsbruck University School of Management) 1.4.6 G05 Oral 1.5.1 2022-11-04 B205 Children’s Influence on Family Purchases: Some New Insights Anupriya Kaur (Jaypee University of Information Technology), Yajulu Medury (Jaypee University of Information Technology) 1.5.1 G05 Oral 1.5.2 2022-11-04 B205 The Shorter the Better?: Efficiency Heuristic and Consumers’Service Judgments Wen-Bin Chiou (National Sun Yat-Sen University), Chin-Sheng Wan (Southern Taiwan University) 1.5.2 G05 Oral 1.5.3 2022-11-04 B205 An Exploratory Research of Carryover Effect in Gift Promotion Chung-Hui Tseng (Tamkang University), Ching-Ping Chiu (National Chengchi University) 1.5.3 G06 Oral 1.6.1 2022-11-04 B206 Fair-Trade and Social Labeling Practices: Teenager Apparel Consumers’Perspective Minakshi Jain (University of Rajasthan) 1.6.1 G06 Oral 1.6.2 2022-11-04 B206 Importance of Environmental Apparel Consumption on Consumers’Environmental Apparel Knowledge: Should Retailers and Producers Serve as Sustainability Educators? Melody L. A. LeHew (Kansas State University), Scarlett C. Wesley (University of Kentucky), Abigail Jager (Kansas State University) 1.6.2 G06 Oral 1.6.3 2022-11-04 B206 The Study of the Influences of Body Image on Clothing Purchase Behavior for Large Size Women Chien Ching-Mei (Fu Jen Catholic University), Ching-Yi Cheng (Fu Jen Catholic University) 1.6.3 G06 Oral 1.6.4 2022-11-04 B206 The Role of Body Image in Dress Involvement of Taiwanese Females Ching-Yi Cheng (Fu Jen Catholic University), Wei-Ting Huang (Fu Jen Catholic University), Hui-Hsuan Cheng (Fu Jen Catholic University), Wen-Chi FanChiang (Fu Jen Catholic University), I-Chieh Lin (Fu Jen Catholic University), Hui-Ting Chang (Fu Jen Catholic University) 1.6.4 G07 Oral 1.7.1 2022-11-04 B301 Does the Country of Origin of Brands still Help to Sell Luxury Products in the World? An International Research Investigation on Consumers in 7 Countries Bruno Godey (Rouen Business School), Daniele Pederzoli (Rouen Business School), Gaetano Aiello (University of Florence), Raffaele Donvito (University of Florence), Priscilla Chan (The Hong Kong Polytechnic University), Hyunjoo Oh (University of Florida), Rahul Singh (Greater Noida), Irina Skorobogatykh (Plekhanov Russian Academy of Economics), Junji Tsuchiya (Waseda University), Bart Weitz (University of Florida) 1.7.1 G07 Oral 1.7.2 2022-11-04 B301 Understanding Luxury Consumption in China: Evidence from the Most Well-Known Brands Yanqun He (Fudan University), Lingjing Zhan (The Hong Kong Polytechnic University) 1.7.2 G07 Oral 1.7.3 2022-11-04 B301 An Examination of Luxury Fashion Retailers’ Motives to Enter the Chinese Market Sindy L. Liu (Glasgow Caledonian University), Christopher Moore (Glasgow Caledonian University) 1.7.3 G07 Oral 1.7.4 2022-11-04 B301 Consumers of Fashion Luxury Brands in Mainland China: Perceived Value, Fashion Lifestyle and Willingness-to-Pay Guoxin Li Li (Harbin Institute of Technology), Fenfen Xiang Xiang (Harbin Institute of Technology), Zephaniah Kamvele (Harbin Institute of Technology) 1.7.4 G07 Oral 1.7.5 2022-11-04 B301 Comparing Luxury Value Perceptions in Cross- National Context Paurav Shukla Shukla (University of BrightonIndian Institute of Management Kozhikode), Keyoor Purani Purani (University of BrightonIndian Institute of Management Kozhikode) 1.7.5 G08 Oral 1.8.1 2022-11-04 B306 Tourists’Adoption of Self-Service Technologies at Resort Hotels Haemoon Oh (University of Massachusetts), Miyoung Jeong (University of Massachusetts), Seyhmus Baloglu (University of Nevada, Las Vegas) 1.8.1 G08 Oral 1.8.2 2022-11-04 B306 New Members’Integration: Key Factor of Success in Online Travel Communities Luis V. Casalo' (Universidad de Zaragoza), Carlos Flavian' (Universidad de Zaragoza), Miguel Guinaliu (Universidad de Zaragoza) 1.8.2 G08 Oral 1.8.3 2022-11-04 B306 Tourism Website Performance: A Formative Measurement Approach Astrid Dickinger (MODUL University Vienna), Brigitte Stangl (MODUL University Vienna) 1.8.3 G08 Oral 1.8.4 2022-11-04 B306 Designing Advertising Campaigns for Destinations with Mixed Images: Using Visitor Campaign Goal Messages to Motivate Visitors Kyeong Sam Min (University of New Orleans), Drew Martin (University of Hawaii at Hilo), Jae Min Jung (California State Polytechnic University at Pomona) 1.8.4 G09 Oral 1.9.1 2022-11-04 B308 The Effect of a Corporate Name Change Related to a Change in Corporate Image Upon a Firm’s Stock Price Mark P. DeFanti (Providence College), Paul S. Busch (Texas A&M University) 1.9.1 G09 Oral 1.9.2 2022-11-04 B308 Learning Mechanisms in Designing Corporate Branding in Turbulent Environments Ram Herstein (Ruppin Academic Center), Yoram Mitki (Jerusalem Academic Center) 1.9.2 G09 Oral 1.9.3 2022-11-04 B308 Strong Brand Personality Due to Corporate Social Performance Frank Huber (Johannes Gutenberg- University Mainz), Frederik Meyer (Johannes Gutenberg- University Mainz), Johannes Vogel (Johannes Gutenberg- University Mainz), Stefan Vollmann (Johannes Gutenberg- University Mainz) 1.9.3 G09 Oral 1.9.4 2022-11-04 B308 No Reputation without Communication: Post- Scandal Communication as an Instrument to Stabilize a Company’s Reputation Frank Huber (Johannes Gutenberg- University Mainz), Frederik Meyer (Johannes Gutenberg- University Mainz), Johannes Vogel (Johannes Gutenberg- University Mainz), Andrea Weihrauch (Johannes Gutenberg- University Mainz) 1.9.4 G10 Oral 2.1.1 2022-11-04 H303 A Soft-Computing-Based Method for Automatic Discovering of Fuzzy Rules in Databases: Uses for Academic Research and Management Support in Marketing Albert Orriols-Puig (Universitat Ramon Llull), Francisco J. Martinez-Lopez (University of Granada), Jorge Casillas (University of Granada), Nick Lee (Aston Business School, Birmingham) 2.1.1 G10 Oral 2.1.2 2022-11-04 H303 Applying Triangulation Research to Inform Theory and Method: The Case of Corporate Reputation Stephen Lloyd (AUT University), Roger Baxter (AUT University) 2.1.2 G10 Oral 2.1.3 2022-11-04 H303 Discovering Interest Groups for Effective Marketing in Virtual Communities: An Integrated Approach Kai-Yu Wang (Brock University), I-Hsien Ting (National University of Kaohsiung), Hui-Ju Wu (National Changhua University of Education) 2.1.3 G11 Oral 2.2.1 2022-11-04 B201 A Consumer Behavioral Perspective on the Triadic Relationship in the Mini-Showcase Industry Michelle so (The University of Hong Kong), Felix tang (Hang Seng School of Commerce), Kisson lin (The University of Hong Kong) 2.2.1 G11 Oral 2.2.2 2022-11-04 B201 A Multistate Markov Model in a Customer Lifetime Value Framework: A Loyalty Scheme in a Knowledge Management Conceptual Approach Philippe Berten (Stevenson University) 2.2.2 G11 Oral 2.2.3 2022-11-04 B201 Why Customers Stay: The Effects of Moderating Factors Li-Wei Wu (Tunghai University) 2.2.3 G11 Oral 2.2.4 2022-11-04 B201 The Empirical Study of Indian Consumers’ Involvement and Redemption Behavior of Credit Card Reward Programmes Matthew Tingchi Liu (FBA, University of Macau, Macau SAR), James L. Brock Ramendra Singh (Pacific Lutheran University Indian Institute of Management), Joseph Sy-Changco ( FBA, University of Macau, Macau SAR) 2.2.4 G11 Oral 2.2.5 2022-11-04 B201 Path Dependence in B2B Relationships Raphael J. Mallach Michael Kleinaltenkamp (Freie Universitaet Berlin) 2.2.5 G11 Oral 2.2.6 2022-11-04 B201 Initial Trust Building in Online Community Participation: An Empirical Study from Potential Users’Perspective Pei-Yu (Patty) Pai (University of Warwick), David C. Arnott (University of Warwick) 2.2.6 G12 Oral 2.3.1 2022-11-04 B202 Brand Love as a Driver of Strengthening the Relationship and the Trust with the Brand: An Empirical Study on Car Secto Sandra Maria (University of Aveiro), Correira Loureiro (University of Aveiro) 2.3.1 G12 Oral 2.3.2 2022-11-04 B202 Can an Introvert Become an Extrovert in the Online Social Network Platform? Alisara Charinsarn (Chulalongkorn University) 2.3.2 G12 Oral 2.3.3 2022-11-04 B202 From Loyal Attitude to Loyal Behavior the Loyalty Model Construction Hui-Hsin Huang (Aletheia University) 2.3.3 G12 Oral 2.3.4 2022-11-04 B202 Unplanned Online Purchases Michael Kempe (University of Braunschweig), Wolfgang Fritz (University of Braunschweig) 2.3.4 G12 Oral 2.3.5 2022-11-04 B202 Addiction? The Motivation and Need Satisfaction of Facebookers Wen-Hsuan Lee (Mingchi University of Technology National Chengchi University), Ju-hui Wei (Mingchi University of Technology National Chengchi University) 2.3.5 G13 Oral 2.4.1 2022-11-04 B204 Luxury Advertising: Gender Portrayl and Use of Sex Alyssa Adomaitis (University of Houston), Kim K. P. Johnson (University of Minnesota), Seunghee Lee (Sookmyung Women’s University), Jae-Eun Kim (Auckland University of Technology) 2.4.1 G13 Oral 2.4.2 2022-11-04 B204 Investigating U.S. Consumers’Perceptions of Iraqi-Made Apparel Jennifer Yurchisin (University of North Carolina), Hyo-Jung Chang (University of North Carolina), Kittichai Watchravesringkan (University of North Carolina), Ruoh-Nan Yan (Colorado State University) 2.4.2 G13 Oral 2.4.3 2022-11-04 B204 Preferences for Brassiere Attributes as a Function of Social Psychological Variable Emine Ercan (Buffalo State Collage) 2.4.3 G13 Oral 2.4.4 2022-11-04 B204 Mediating Role of Perceived Risks: A Case of Online Shopping Marine' Aghekyan (California State University Long Beach), Sandra Forsythe (Auburn University), Seunghee Lee (Sookmyung Women’s University) 2.4.4 G13 Oral 2.4.5 2022-11-04 B204 The Cross-Sectional Shapes of Bust and Under- Bust Circmferences Related to Bra Satisfaction Chin-Man Chen (Shih Chien University), Karen LaBat (University of Minnesota), Elizabeth Bye (University of Minnesota) 2.4.5 G13 Oral 2.4.6 2022-11-04 B204 More Than Smells Like A Man!: A Study of Young Men’s Consumption of Perfume Wong Suet-ying (The Hong Kong Polytechnic University Hong Kong Design Institute), Wing-sun Liu (The Hong Kong Polytechnic University Hong Kong Design Institute). Lam Yee-nee (The Hong Kong Polytechnic University Hong Kong Design Institute) 2.4.6 G13 Oral 2.4.7 2022-11-04 B204 Study on the Relationship between Middle Aged Married Men’s Self-Relation and Their Motives in Purchasing Their Own Clothing Chih-Hui Shih (Fu Jen Catholic University), Ching-Yi Cheng (Fu Jen Catholic University) 2.4.7 G14 Oral 2.5.1 2022-11-04 B205 Comparative Materialism Value Analysis of Interpersonal Effects on Fashion Consciousness and Status Consumption among Metropolitan Men Aurathai Lertwannawit (Suan Dusit Rajabhat University), Rujirutana Mandhachitara (Penn State University) 2.5.1 G14 Oral 2.5.2 2022-11-04 B205 Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption Yann Truong (ESC Rennes School of Business), Rod McColl (ESC Rennes School of Business) 2.5.2 G14 Oral 2.5.3 2022-11-04 B205 The Universe of Luxury Brand Personality Traits Klaus Heine (Technical University of Berlin), Volker Trommsdorff (Technical University of Berlin) 2.5.3 G14 Oral 2.5.4 2022-11-04 B205 A Conceptual Model for Luxury E-Commerce and Exclusivity: Builiding Initial Trust through Personal Luxury Values, Perceived Experiential Value and Self-Concept Charles Aaron Lawry (University of Arizona), Laee Choi (University of Arizona), Zeinou Toure (University of Arizona), Mary Ann Eastlick (University of Arizona) 2.5.4 G14 Oral 2.5.5 2022-11-04 B205 A Research Agenda on the Evaluation of the Ready to Wear Line of Luxury Brands Chelsey Latter (University of Technology Curtin), Ian Phau (University of Technology Curtin), Chris Marchegiani (University of Technology Curtin) 2.5.5 G14 Oral 2.5.6 2022-11-04 B205 Dimensions of the Luxury Brand Personality Klaus Heine (Technical University of Berlin), Volker Trommsdorff (Technical University of Berlin) 2.5.6 G15 Oral 2.6.1 2022-11-04 B206 Self- and Functional Congruence and Tourist Destination Choic Taehong Ahn (University of Surrey), Yuksel Ekinci (Oxford Brooks University), Gang Li (University of Surrey) 2.6.1 G15 Oral 2.6.2 2022-11-04 B206 Modelling Motivation and Consumption for Cultural Experiences: Testing Culture as a Moderator for Eastern and Western Tourists Pandora L Kay (Victoria University), Denny Meyer (Swinburne University of Technology) 2.6.2 G15 Oral 2.6.3 2022-11-04 B206 The Effect of Face Value on Consumer Price Perception in a Foreign Currency Ying-Ching Lin (National Dong Hwa University), Wen-Hsien Huang (National Chung Hsing University), Hsuan-Hui Fang (National Dong Hwa University) 2.6.3 G15 Oral 2.6.4 2022-11-04 B206 A Exploring the Shopping Behaviors of Chinese Tourists Visiting the United States: A Qualitative Approach Yueying Xu (Sun Yat-sen University) 2.6.4 G16 Oral 2.7.1 2022-11-04 B301 Motivational Priming and Consumers’ Food Portion Sizes Kelly M. Wilder (Mississippi State University), Cynthia Webster (Mississippi State University) 2.7.1 G16 Oral 2.7.2 2022-11-04 B301 Predicting Healthy Food Choices among Adolescents: The Role of Individual Differences and Product Characteristics Machiel J. Reinders (Wageningen University and Research Centre), Marleen C. Onwezen (Wageningen University and Research Centre) 2.7.2 G16 Oral 2.7.3 2022-11-04 B301 Color Me in an Empirical Study on the Traffic Light Signposting System in Nutrition Labeling Sophie Hieke (Ludwig-Maximilians-Universitat), Petra Wilczynski (Ludwig-Maximilians-Universitat) 2.7.3 G16 Oral 2.7.4 2022-11-04 B301 Encouraging Complaining Behavior among Global Consumers Piotr Chelminski (Providence College) 2.7.4 G16 Oral 2.7.5 2022-11-04 B301 Measuring the Effects of Marketing Smokeless Tobacco as Harm Reduction Charles R. Taylor (Villanova University), Michael L. Capella (Villanova University) 2.7.5 G16 Oral 2.7.6 2022-11-04 B301 A Model to Identify Consumers with High- Resistance to Searching for Information Alvin Lee (The University of Western Australia), Boon Yong Hong (The University of Western Australia), Natalie Oon (The University of Western Australia), Stephanie Tan (The University of Western Australia) 2.7.6 G17 Oral 2.8.1 2022-11-04 B306 Advertising Value of Mobile Marketing Activities and Consumer Attitudes Gozde Eren (Istanbul Technical University), Sebnem Burnaz (Istanbul Technical University), Nimet Uray (Istanbul Technical University) 2.8.1 G17 Oral 2.8.2 2022-11-04 B306 The Fascination of Limitless Consumption: An Empirical Study of Existence and Causes of Flat- Rate-Biases in the Cellular Mobile Industry Sven Heidenreich (Strascheg Institute for Innovation and Entrepreneurship (SIIE),International University Schloss Reichartshausen), Matthias Handrich (Strascheg Institute for Innovation and Entrepreneurship (SIIE),International University Schloss Reichartshausen) 2.8.2 G17 Oral 2.8.3 2022-11-04 B306 How Do Hedonic- and Utilitarian-Oriented e-Reader Characteristics Influence Users’ Adoption Decisions?: An Empirical Model from Users’Perspective Pei-Yu (Patty) Pai (University of Warwick), Hsien-Tung Tsai (National Taipei University), David C. Arnott (University of Warwick) 2.8.3 G17 Oral 2.8.4 2022-11-04 B306 Examining the Impact of Online Advertising on Purchase Intentions Khong Kok Wei (Nottingham University Business School Malaysia Campus), Theresa Jerome (Sunway University College), Leong Wai Shan (Sunway University College) 2.8.4 G17 Oral 2.8.5 2022-11-04 B306 Consumer’s Attitude towards Social Network Advertising: An Exploratory Study Sudarsan Jayasingh (Swinburne University of Technology), Rodney Lim (Swinburne University of Technology) 2.8.5 G18 Oral 2.9.1 2022-11-04 B308 Measuring the Quality of Relationships in the Mobile Telecommunications Industry in Hong Kong towards the Generation Y Market: An Empirical Study Dimple Mirpuri (City University of Hong Kong), Sangeeta Narwani (University of Hong Kong) 2.9.1 G18 Oral 2.9.2 2022-11-04 B308 Managing Partner Networks: A Study within the ICT Secto Chris Storey (City University) 2.9.2 G18 Oral 2.9.3 2022-11-04 B308 Examination of Antecedents of Relationship Quality in New Zealand: From A Perspective of the Banking Industry Catheryn Khoo- Lattimore (Taylor’s University College), Lin Yang (Ictoria University of Wellington) 2.9.3 G19 Oral 3.1.1 2022-11-05 H303 HOW BRANDS USES NFTS AS A NEW WAY OF BUILDING CONSUMER RELATIONSHIP AND CUSTOMER LOYALTY Hyejin Park (Seoul Business School, aSSIST University) 3.1.1 G19 Oral 3.1.2 2022-11-05 H303 NFT Fashion Research Trends: Present and Future Hyein Lee (Yonsei University), Eunju Ko (Yonsei University), Ulf Ausprung (Yonsei University) 3.1.2 G19 Oral 3.1.3 2022-11-05 H303 A STUDY ON THE RELATIONSHIP BETWEEN METAVERSE EXPERIENCE AND FUN IN LUXURY BRANDS FOCUSING ON THE MODERATING EFFECT OF CONSUMPTION VALUE Qi Jiang (Changwon National University), Jaehun Kim (Changwon National University), Hakil Moon (Eastern Michigan University), Kyung Hoon Kim (Changwon National University) 3.1.3 G19 Oral 3.1.4 2022-11-05 H303 New Future of Luxury Brands: Cases and Attributes of Non-Fungible Token (NFT) Minjung Cho (Yonsei University), Eunju Ko (Yonsei University), Charles R. Taylor (Villanova University) 3.1.4 G19 Oral 3.1.5 2022-11-05 H303 NFT Fashion Project and Consumer Attitudes Ju hee Hyeon (Yonsei University), Neulonbit Oh (Yonsei University), Suin Bang (Yonsei University), Eunju Ko (Yonsei University) 3.1.5 G20 Oral 3.2.1 2022-11-05 B201 The Examining of Consumers' Perception: Comparing Two Different Types of Customer Participation in the Different Levels of Innovation Hyeyeon Yuk (Korea University), Euejung Hwang (University of Edinburgh), Tony Garrett (Korea University), Jong-Ho Lee (Korea University) 3.2.1 G20 Oral 3.2.2 2022-11-05 B201 Consumer Experience in Digital Fashion and Textiles Sanghoon Lee (Yonsei University,), Eunju Ko (Yonsei University), Yaewon Park (Yonsei University), Min Cho (Yonsei University) 3.2.2 G20 Oral 3.2.3 2022-11-05 B201 THROUGH THE WORDS OF PRACTITIONERS: CAN WE CALL MARKETING AGILITY AGILE MARKETING? Dorottya Sári (Korea University), Tony C. Garrett (Korea University) 3.2.3 G21 Oral 3.3.1 2022-11-05 B202 UNDERSTANDING PERCEIVED VALUE IN THE DIGITALLY SHARING ECONOMY: DISCOVERING UNOBSERVED HETEROGENEITY USING PLS-POS Debora Lee (Sejong University), Chen Yujia (Sejong University), Jae-Jang Yang (Sejong University), Rajesh Iyer (Bradley University), Yong-Ki Lee (Sejong University) 3.3.1 G21 Oral 3.3.2 2022-11-05 B202 Digital Fashion Show & Consumer Experience: Focusing on immersive and non-immersive environment Hyojo Jung (Yonsei University), Eunju Ko (Yonsei University) 3.3.2 G21 Oral 3.3.3 2022-11-05 B202 The Effect of Avatar Anthropomorphism of The Metaverse On Use Behavior Joonheui Bae (Kyungpook National University), Seonggeun Jo (Kyungpook National University), Sunghun Bae (Kyungpook National University), Isaac Cheah (Curtin University) 3.3.3 G21 Oral 3.3.4 2022-11-05 B202 The social capital between live streamers and users in live streaming commerce Juran Kim (Jeonju University), Joonheui Bae (Kyungpook National University), Isaac Cheah (Curtin University) 3.3.4 G21 Oral 3.3.5 2022-11-05 B202 A Study on the Relationship between e-Commerce Service and Customer Orientation: Focusing on OTT Service and Adaptive Selling Jaehun Kim (Kyungsung University), Sung-Hyun Rhee (Hiroshima National University), Jong-Kuk Shin (Pusan National University), Alina Kim (Pusan National University) 3.3.5 G22 Oral 3.4.1 2022-11-05 B204 THE IMPACT OF TECHNOSTRESS ON THE REDUCED USAGE INTENTION TO USE SOCIAL NETWORK SERVICES CENTERED ON THE STRESSORS-STRAIN-OUTCOME MODEL Huimin Wang (Ningbo University of Finance & Economics), Nuo Jiang (Yeungnam University), Kyungtag Lee (Yeungnam University) 3.4.1 G22 Oral 3.4.2 2022-11-05 B204 A Study on the Reaction of Luxury Fashion Wearer from an Observer's perspective -Focused on Comparison between the Real word and the Metaverse- HoiSoo Um (Yonsei University), Boram Do (Yonsei University), Eunju Ko (Yonsei University) 3.4.2 G22 Oral 3.4.3 2022-11-05 B204 VIP marketing and luxury brand performance Wonbae Pang (Yonsei University), Rino Kim (Yonsei University), Sue Ryung Chang (Yonsei University), Eunju Ko (Yonsei University) 3.4.3 G23 Oral 3.5.1 2022-11-05 B205 Consumer Fantasy and Luxury Brands in a Metaverse Environment Qi Jiang (Changwon National University), Miyea Kim (Changwon National University), Eunju Ko (Yonsei University), Kyung Hoon Kim (Changwon National University), Hakil Moon (Eastern Michigan University) 3.5.1 G23 Oral 3.5.2 2022-11-05 B205 The Impact of Digital Life Anxiety on Digital Healthcare Self-Efficacy and Digital Healthcare Adoption: The Critical Role of Digital Community Involvement Haeyoung Jeong (North Carolina Central University, USA), Hyeyoon Bae (Korea Maritime and Ocean University), Sang Hyun Jo (KAIST), Euehun Lee (KAIST) 3.5.2 G23 Oral 3.5.3 2022-11-05 B205 Cosnumer Digital Trust: Bibliometric Analysis and New Research Directions V. A. Rebiazina (HSE University), E. O. Tunkevichus (HSE University) 3.5.3 G23 Oral 3.5.4 2022-11-05 B205 A Study on User's Response to Collaboration between Luxury Brand and eSports: Focusing on eSports Characters Jaehun Kim (Kyungsung University), Ok-Chul Hwang (Kyungsung University) 3.5.4 G24 Oral 3.6.1 2022-11-05 B206 BARRIERS TO PURCHASE ENVIRONMENTALLY FRIENDLY FOODS Masaya Iwasaki (Keio University), Tatsuyoshi Oka (Keio University), Sadanori Kiyosawa (Keio University), Shota Nose (Keio University), Haruna Hide (Keio University), Ikuo Takahashi (Keio University) 3.6.1 G24 Oral 3.6.2 2022-11-05 B206 Values and factors driving Japanese to ethical consumption Midori Watanabe (University of Tsukuba) 3.6.2 G24 Oral 3.6.3 2022-11-05 B206 THE IMPACT OF CHANNEL EXPANSION AND REDUCTION Keita Arakawa (Keio University), Maki Fukaya (Keio University), Ryu Kakizaki (Keio University), Saki Kayano (Keio University), Takumi Wakabayashi (Keio University), Hidesuke Takata (Keio University) 3.6.3 G25 Oral 3.7.1 2022-11-05 B301 Digital Piracy of Time-sensitive Content and Illegal Gambling: Evidence from Live Sports Broadcasting Bora Jeong (Korea University Business School), Gunwoong Lee (Korea University Business School) 3.7.1 G25 Oral 3.7.2 2022-11-05 B301 Sales Promotions based on the Market Structure in the CPG Industry Joo Hwan Seo (Dong-A University), Jane Yoo (Ajou University) 3.7.2 G25 Oral 3.7.3 2022-11-05 B301 MARKETING EFFECTS OF LOCAL SEARCH SERVICE ON SMALL AND MEDIUM BUSINESSES KyeongHan Bae (Sungkyunkwan University), JaungHyun Hwang (Sungkyunkwan University), Alex Jiyoung Kim (Sungkyunkwan University) 3.7.3 G26 Oral 3.8.1 2022-11-05 B306 Exploring a Consensus Map for Sustainability of Community Arts Juhyun Kim (Kyungsung University) 3.8.1 G26 Oral 3.8.2 2022-11-05 B306 Cultural Places Diverging from ‘Mangmi Alley’ Sujin Lee (Kyungsung University) 3.8.2 G26 Oral 3.8.3 2022-11-05 B306 How to activate eSports using review analysis of mobile app users: Focusing on Battlegrounds Jaehun Kim (Kyungsung University), Taewon Lee (Pusan National University) 3.8.3 G27 Oral 3.9.1 2022-11-05 B308 Can mega sports event lead to grass-root level participation? : Examining the trickle-down effect in Korea Jongeun Won (Seoul National University), Kihan Kim (Seoul National University) 3.9.1 G27 Oral 3.9.2 2022-11-05 B308 Examining the Relationship Between Two Baseball Leagues in a Single TV Market Hansol Kim (Seoul National University), Kihan Kim (Seoul National University) 3.9.2 G27 Oral 3.9.3 2022-11-05 B308 KEEPING AWAY, BUT KEEPING FIT: ANALYSIS OF FITNESS-RELATED YOUTUBE CONTENTS BEFORE AND AFTER COVID-19 IN KOREA Jongho Kim (Seoul National University), Joungeun Park (Seoul National University), Kihan Kim (Seoul National University) 3.9.3 G27 Oral 3.9.4 2022-11-05 B308 The effect of Watching eSports Media and Repertory on Performance Oh-Hyeon Kwon (KeSPA), Kihan Kim (Seoul National University) 3.9.4 G28 Oral 4.1.1 2022-11-05 H303 COMPETENCE IS IN THE EYE OF THE MINDSET-HOLDER: HOW IMPLICIT THEORIES OF BEAUTY AFFECT CONSUMER PERCEPTIONS TOWARDS PHYSICAL ATTRACTIVENESS Jasmin Lee (University of Auckland) 4.1.1 G28 Oral 4.1.2 2022-11-05 H303 HOW LONELINESS INCREASES PREFERENCE FOR ART-INFUSED PRODUCTS Saira Raza Khan (University of Auckland) 4.1.2 G28 Oral 4.1.3 2022-11-05 H303 IMPLICIT MINDSETS AND DONATIONS IN RESPONSE TO THREAT-BASED AWE Yuri Seo (University of Auckland) 4.1.3 G28 Oral 4.1.4 2022-11-05 H303 BEYOND NATIONAL CULTURE: PASIFIKA AND CULTURAL MIXING IN AOTEAROA Ilaisaane Fifita (University of Auckland) 4.1.4 G29 Oral 4.2.1 2022-11-05 B201 INVESTIGATING MOTIVES FOR REVISITING INTENTION TO OBSTACLE EVENTS :THE CASE OF “RUN FOR YOUR LIFE” Claudel Mombeuil (Beijing Institute of Technology), Hemantha Diunugala (University of Sri Jayewardenepura), Anestis Fotiadis (Zayed University) 4.2.1 G29 Oral 4.2.2 2022-11-05 B201 SOCIAL EXCLUSION AND IMPULSE BUYING: THE MEDIATING EFFECTS OF PARASOCIAL RELATIONSHIPS AND PSYCHOLOGICAL OWNERSHIP Ke Li (Yeungnam University), Kyungtag Lee (Yeungnam University) 4.2.2 G29 Oral 4.2.3 2022-11-05 B201 HOW VIRTUAL INFLUENCERS (VIS) STIMULATE SELF-GROWTH/EXPANSION AND HELP TO BUILD SUSTAINABLE BRAND RELATIONSHIPS Yang-Im Lee (University of Westminster), Peter Trim (University of London) 4.2.3 G29 Oral 4.2.4 2022-11-05 B201 THE WAY OF THE SOCIAL MEDIA: FOCUSED ON THE NEEDS FOR SOCIAL-CONNECTION Miyea Kim (Changwon National University), Mina Jun (Sookmyung Women's University), Jeongsoo Han (Middlesex University Dubai) 4.2.4 G30 Oral 4.3.1 2022-11-05 B202 Application of a person–centered approach to customer commitment profiles Hyun Sung Oh (Jeonju University), Juran Kim (Jeonju University) 4.3.1 G30 Oral 4.3.2 2022-11-05 B202 Chatbot Customer Experience and Customer Satisfaction in Banking Industry Yunho Park (Changwon National University), Jaehun Kim (Changwon National University), Qi Jiang (Changwon National University), Isaac Cheah (Curtin University), Kyung Hoon Kim (Changwon National University) 4.3.2 G30 Oral 4.3.3 2022-11-05 B202 Assessing the role of brand personification in the virtual context Rui Lyu (Jeonju University), Juran Kim (Jeonju University) 4.3.3 G30 Oral 4.3.4 2022-11-05 B202 VALUE CO-CREATION BEHAVIOR IN E-SPORTS: MY GAME IS BETTER THAN YOURS. THE IMPACT OF GAME PREFERENCES ON INTENTIONS TO PLAY CONTINUOUSLY AND SPREAD E-WOM Jong-Kuk Shin (Pusan National University), Jaehun Kim (Kyungsung University), Alina Kim (Pusan National University) 4.3.4 G30 Oral 4.3.5 2022-11-05 B202 HOW TO USE ROBOTS IN THE SERVICE INDUSTRY: A CASE OF A HOTEL PROVIDING UNTACT SERVICES IN THE ERA OF CORONA Sung Yeon Park (Yonsei University), Tae Joon Park (Yonsei University), Ye Rim Chung (Yonsei University) 4.3.5 G31 Oral 4.4.1 2022-11-05 B204 THE MODERATION EFFECT OF INFORMATION SOURCES ON THE eWOM OF CORPORATE SOCIAL RESPONSIBILITY AND IRRESPONSIBILITY Hyukjin Jung (Kyungpook National University), Hanku Kim (Kyungpook National University), Joonheui Bae (Kyungpook National University) 4.4.1 G31 Oral 4.4.2 2022-11-05 B204 THE EFFECT OF PERCEIVED AGILITY ON CROSS-BUYING INTENTION IN OMNI-CHANNEL Sang-chul Son (Changwon National University), Joonheui Bae (Kyungpook National University), Hakil Moon (Eastern Michigan University), Kyung Hoon Kim (Changwon National University) 4.4.2 G31 Oral 4.4.3 2022-11-05 B204 The effect of Metaverse experience on PAD model and consumer's purchase intention in beauty industry: Focused on MZ generation Hye Ra Kang (Changwon National University), Jaehun Kim (Changwon National University), Hakil Moon (Eastern Michigan University), Kyung Hoon Kim (Changwon National University) 4.4.3 G31 Oral 4.4.4 2022-11-05 B204 The effect of ESG management on purchase intentions Jin Soo Kim (Changwon National University), Joonheui Bae (Kyungpook National University), Hakil Moon (Eastern Michigan University), Kyung Hoon Kim (Changwon National University) 4.4.4 G32 Oral 4.5.1 2022-11-05 B205 UNDERSTANDING PERCEIVED BEHAVIORAL CONTROLLABILITY IN BOYCOTT CAMPAIGNS BETWEEN SOUTH KOREA AND JAPAN Xiuyan Yan (Ritsumeikan University), Changju Kim (Ritsumeikan University), Masato Inoue (Chuo University) 4.5.1 G32 Oral 4.5.2 2022-11-05 B205 MATERIALISTS’ DILEMMA WHEN PARTICIPATING IN THE SHARING ECONOMY Takuya Nomura (Seisa Dohto University) 4.5.2 G32 Oral 4.5.3 2022-11-05 B205 THE IMPACT OF SMES’ STRATEGIC NETWORK ON UPGRADES IN THE GLOBAL VALUE CHAINS: A CROSS-NATIONAL ANALYSIS Sangmin Kang (Aomori Chuo Gakuin University) 4.5.3 G33 Oral 4.6.1 2022-11-05 B206 ESG AND THE POWER OF STORYTELLING: FOCUSING ON ESG CONSUMER CONFIDENCE Yunji Yeo (Sungkyunkwan University), Eun-Ju Lee (Sungkyunkwan University) 4.6.1 G33 Oral 4.6.2 2022-11-05 B206 AVATAR -CUSTOMER IDENTIFICATION: THE EFFECT OF IMMERSIVE METAVERSE ENVIRONMENT ON CONSUMER HAPPINESS Meiling Yin (Sungkyunkwan University), Wenying Tan (Sungkyunkwan University), Eun-Ju Lee (Sungkyunkwan University), Qi Jiang (Changwon National University), Kyung Hoon Kim (Changwon National University) 4.6.2 G33 Oral 4.6.3 2022-11-05 B206 SERIOUS PRIVACY VIOLATION CAN CAUSE REAL PAIN FOR ONLINE CUSTOMERS: EVIDENCE OF AMYGDALA INVOLVEMENT FROM FMRI INVESTIGATION Wenying Tan (Sungkyunkwan University), Meiling Yin (Sungkyunkwan University), Yiran Zhang (Sungkyunkwan University), Eun-Ju Lee (Sungkyunkwan University) 4.6.3 G33 Oral 4.6.4 2022-11-05 B206 DO CONSUMERS PREFER AI DOCTORS WHEN THEY RE-VISIT? A NEUROLOGICAL EVIDENCE STUDY BASED ON FMRI EXPERIMENTS. Eileen Yiran Zhang (Sungkyunkwan University), Wenying Tan (Sungkyunkwan University), Meiling Yin (Sungkyunkwan University), Eun-Ju Lee (Sungkyunkwan University) 4.6.4 G34 Oral 4.7.1 2022-11-05 B301 A Study on Expanding the Creative activity of Artists through NFT Technology Hyeon Ju Choi (Korea Institute of Public Administration), Tae Hyung Lee (Yonsei University) 4.7.1 G34 Oral 4.7.2 2022-11-05 B301 A study on the Trend Analysis and Content Development Strategy of Online Performance through Social Big Data Analysis Da Hye Lee (Woowa Bros.) 4.7.2 G34 Oral 4.7.3 2022-11-05 B301 Current status of use of cultural entertainment expenses and tax support plan for revitalization : With a focus on the performing arts Yu Jeong Min (Sangmyung Univ.) 4.7.3 G34 Oral 4.7.4 2022-11-05 B301 The identity of K-pop as role for new Korean culutral relations and dipomacy Hye Ji Ahn (Kyunghee Univ.), Sun Young Kim (Hongik Univ.) 4.7.4 G34 Oral 4.7.5 2022-11-05 B301 A Study on the Star Marketing of University Education - Focusing on the case of "Street Woman Fight" of the Department of Practical Dance Su San Na Kim (Kyunghee Univ.) 4.7.5 G35 Oral 4.8.1 2022-11-05 B306 The Mediating Role of Processing Fluency on The Recognition and Perception of Chinese Brand Names Fanny Fong Yee CHAN (The Hang Seng University of Hong Kong) 4.8.1 G35 Oral 4.8.2 2022-11-05 B306 Minimalistic Consumption Typology: Scale Conceptualization, Development, and Validation Aniruddha Pangarkar (University of Wisconsin- Green Bay), Paurav Shukla (Southampton Business School), Charles R. Taylor (Villanova University) 4.8.2 G35 Oral 4.8.3 2022-11-05 B306 Impact Of Customer Experience On Repurchase Intention In The B2B Service Context: A Mediation Mechanism Of Customer Knowledge Sharing And Value Co-Creation Seo Chul Jang (Changwon National University), Joonheui Bae (Kyungpook National University), Hakil Moon (Eastern Michigan University), Kyung Hoon Kim (Changwon National University) 4.8.3 G36 Oral 5.1.1 2022-11-06 H303 Relationships between Consumers and Brands: An Empirical Analysis Wolfgang Fritz (University of Braunschweig), Bettina Lorenz (Volkswagen AG), Michael Kempe (University of Braunschweig) 5.1.1 G36 Oral 5.1.2 2022-11-06 H303 Reputation and Legitimacy Drivers of Voluntary Sustainability Reporting Ralitza Nikolaeva (Lisbon University Institute), Marta Bicho (Lisbon University Institute) 5.1.2 G36 Oral 5.1.3 2022-11-06 H303 Institutional Social Responsibility: An Exploratory Study of the Ethical Orientation of Marketing Professors in a Developing Economy S.K. Pandey (FORE School of Management), D.K. Batra (FORE School of Management) 5.1.3 G36 Oral 5.1.4 2022-11-06 H303 Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors’Characteristics Marko Sarstedt (Ludwig-Maximilians Universitat), Matthias Schloderer (Ludwig-Maximilians Universitat), Manfred Schwaiger (Ludwig-Maximilians Universitat) 5.1.4 G36 Oral 5.1.5 2022-11-06 H303 Motivation of Consumer Boycott: The Case of Nano-Technology Klaus-Peter Wiedmann (Leibniz University of Hannover), Barbara Seegebarth (Leibniz University of Hannover), Nadine Hennigs (Leibniz University of Hannover), Lars Pankalla (Leibniz University of Hannover), Martin Kassubek (Leibniz University of Hannover) G37 Oral 5.2.1 2022-11-06 B201 An Investigation on the Effects of a Global Brand to the SMEs of a Local Market: Zara Case Gresi Sanje Dahan Dahan (Istanbul Bilgi University), Filiz Balta Peltekoglu (Marmara University) 5.2.1 G37 Oral 5.2.2 2022-11-06 B201 The Difference of Consumer Evaluations to Commercial Areas between Japan and Hong Kong Shohei Aoyama (The Hong Kong Polytechnic University), Guoxiang Yuan (Kyoto Institute of Technology), Moe Ikegami (Kyoto Institute of Technology), Moeko Ota (Kyoto Institute of Technology), Kazuko Sakamoto (Kyoto Institute of Technology) 5.2.2 G37 Oral 5.2.3 2022-11-06 B201 Does“Retailtainment”Lead to Apparel Shopping Value in the Department Stores? Eun Byeol Chae (Chungbuk National University), Xing Yang (Chungbuk National University), Eun Young Kim (Chungbuk National University), Eun Joo Park (Dong-A University) 5.2.3 G37 Oral 5.2.4 2022-11-06 B201 Profiling Chinese Shoppers at a Mall in Beijing Hong Yu (Ryerson University) 5.2.4 G38 Oral 5.3.1 2022-11-06 B202 ‘We’or‘Me’Consumer Goods: A Cross-National Look at Self Construal and Gender in the Adoption and Use of Products David Ackerman (California State University), Christina Chung (Ramapo College of New Jersey) 5.3.1 G38 Oral 5.3.2 2022-11-06 B202 The Influences of Self-Construals on Consumers’ Desire for Unique Products: The Mediating Roles of Uncertainty Orientation, Uncertainty Avoidance, and Susceptibility to Interpersonal Influence Jae Min Jung (California State Polytechnic University at Pomona), Kawpong Polyorat (Khonkaen University), Kyeong Sam Min (University of New Orleans) 5.3.2 G38 Oral 5.3.3 2022-11-06 B202 The U.S. Brand Personality: A Sino Perspective Jose I. Rojas-Mendez (Carleton University), Steven Murphy (Carleton University), Nicolas Papadopoulos (Carleton University) 5.3.3 G38 Oral 5.3.4 2022-11-06 B202 Exploring Otaku’s Cognitive Resource Allocation Wen-Yeh Huang (Yuan Ze University), Wen-Hao Huang (University of Illinois at Urbana- Champaign), Jonathan C. Ho (Yuan Ze University) 5.3.4 G39 Oral 5.4.1 2022-11-06 B204 Attitude to Innovation, Personality, and High-Tech Service Acceptability Huiyi Lo (Yuan Ze University), Nigel Harvey (University College London) 5.4.1 G39 Oral 5.4.2 2022-11-06 B204 Subsidizing Technology: How to Succeed Domingo Ribeiro Soriano (University of Valencia), Marta Peris-Ortiz (Polytechnic University of Valencia) 5.4.2 G39 Oral 5.4.3 2022-11-06 B204 Heterogeneous Effects to ICT Adoption Worldwide Tiffany Hui-Kuang Yu (Feng Chia University) 5.4.3 G39 Oral 5.4.4 2022-11-06 B204 Different Determinants at Different Times: B2B Adoption of a Radical Innovation Nicole Vowles (Metropolitan State College of Denver), Peter Thirkell (Victoria University of Wellington), Ashish Sinha (University of New South Wales) 5.4.4 G39 Oral 5.4.5 2022-11-06 B204 Ontological Levels in the Knowledge Management Field Marta Peris-Ortiz (Polytechnic University of Valencia), Carlos Rueda- Armengot (Polytechnic University of Valencia), Salvador Vivas Lopez (University of Valencia), Domingo Ribeiro Soriano (University of Valencia) 5.4.5 G40 Oral 5.5.1 2022-11-06 B205 Background Color in Perception of Promotion Messages Mikhail Nazarov (State University Higher School of Economics) 5.5.1 G40 Oral 5.5.2 2022-11-06 B205 When Which Self Matters? The Role of Personality, Color, and Product Type on Actual and Ideal Social Self-Concept Congruities Joseph F. Rocereto (Monmouth University) 5.5.2 G40 Oral 5.5.3 2022-11-06 B205 Attitude toward SMS Advertising: A Study of Young Consumers’Perceptions in Different Cultures Alexander Muk (Texas State University-San Marcos), Christina Chung (Ramapo College of New Jersey) 5.5.3 G40 Oral 5.5.4 2022-11-06 B205 Resolving Contradictions in Endorser Effectiveness: A Framework for Classifying Endorser Kazuki Kubota (Keio University) 5.5.4 G41 Oral 5.6.1 2022-11-06 B206 To React or Not to React? Incumbent Response to Green Pressure: The case of the North American liquid laundry detergent industry Caroline Boivin (Universite de Sherbrooke Faculty), Fabien Durif (Universite de Sherbrooke Faculty), Andree-Anne Chenier (Universite de Sherbrooke Faculty) 5.6.1 G41 Oral 5.6.2 2022-11-06 B206 The Role of Social Identity and Attitudes toward Sustainability Brands in Buying Behavior for Organic Products Karen Hoogendam (Wageningen University), Jos Bartels (Wageningen University) 5.6.2 G41 Oral 5.6.3 2022-11-06 B206 Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Product Fiona Maria Schweitzer (Upper Austria University of Applied Sciences), Miu Ha Kwong (The University of Hong Kong), Kurt Gaubinger (Upper Austria University of Applied Sciences) 5.6.3 G41 Oral 5.6.4 2022-11-06 B206 Retail Market Potential in Japan: 22 and 27 Charles A. Ingene (Hong Kong Polytechnic University), Ikuo Takahashi (Keio University) 5.6.4 G41 Oral 5.6.5 2022-11-06 B206 The Boundary of Cross-Buying: Its Product Category and Platform Thresholds Tsung-Chi Liu (National Cheng Kung University), Yi-Jen Chen (National Cheng Kung University) 5.6.5 G41 Oral 5.6.6 2022-11-06 B206 The Influences of Price Dispersion and the Manufacturer’s Suggested Price on Consumers’ Boundaries of Acceptable Price: Expected Price as a Mediator Etta Y. I. Chen (Yuan Ze University), Lien-Ti Bei (National Chengchi University) 5.6.6 G41 Oral 5.6.7 2022-11-06 B206 The Diversification of Shopping Style and an Experimental Study on Its Regulating Factors Akira Yagihashi (Keio University) 5.6.7 G41 Oral 5.6.8 2022-11-06 B206 Consumer Evaluations of Private Label Extensions: An Exploratory Study in the FMCG Categories Thomas Foscht (Karl-Franzens-University Graz), Marion Brandstaetter (Karl-Franzens-University Graz), Bernhard Swoboda (University of Trier California State University), Andreas Strebinger (York University), Cesar Maloles (University of Trier California State University) 5.6.8 G42 Oral 5.7.1 2022-11-06 B301 External Learning and Firm Performance in China: A Contingency View Julie Juan Li (City University of Hong Kong), Xiaoyun Chen (University of Macau), Kevin Zheng Zho (University of Hong Kong, Hong Kong) 5.7.1 G42 Oral 5.7.2 2022-11-06 B301 Farmer’s Decision to Grow Sugar Canes vs. Rice in Thailand: A Conjoint Analysis Kawpong Polyorat (Esaan Center for Business and Economic Research (ECBER), Faculty of Management Science, Khonkaen University), Upsorn Pliansinchai (Mitr Phol Sugar Cane Research Center Co., Ltd.) 5.7.2 G42 Oral 5.7.3 2022-11-06 B301 An Investigation of Online Word-of-Mouth Communication in a Collectivist Society: A Conceptual Framework Lin Yang (Victoria University of Wellington), Kim-Shyan Fam (Victoria University of Wellington), James E. Richard (Victoria University of Wellington) 5.7.3 G42 Oral 5.7.4 2022-11-06 B301 Are Generation Xers the Same in Hong Kong and Shanghai When It Comes to Advertising? Jayne Krisjanous (Victoria University), Aaron Gazley (Victoria University), Kim Fam (Victoria University) 5.7.4 G43 Oral 5.8.1 2022-11-06 B306 Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians Mark Cleveland (The University of Western Ontario), Michel Laroche (Concordia University), Ranim Hallab (Concordia University) 5.8.1 G43 Oral 5.8.2 2022-11-06 B306 The Values of Elderly Consumers in Europe: The Case of the Netherlands, United Kingdom, Germany, Hungary, Portugal, Spain and Sweden Hans Kasper (Maastricht University), Jessica Hohenschon (Maastricht University), Josee Bloemer (Radboud University Nijmegen) 5.8.2 G43 Oral 5.8.3 2022-11-06 B306 Driving the Value Premium thorugh Cultural, Symbolic, Economic and Social Capital Management Goran Vlasic (Bocconi University, Milan and University of Zagreb), Josef Langer (University of Klagenfurt), Tanja Kesic (University of Zagreb) 5.8.3 G43 Oral 5.8.4 2022-11-06 B306 How Valuable are Cultural Values for International Market Segmentation? Ralf Terlutter (University of Klagenfurt), Sandra Diehl (University of Klagenfurt) 5.8.4 G44 Oral 5.9.1 2022-11-06 B308 Software Product Development Decision-Making Model from the Persoectives of System Dynamics and Project Management Chin-Huang Lin (Chung Hua University), Han-Yi Chen (Chung Hua University), Yu-Chie Chen (Chung Hua University), Hsiu-Ju Wu (Chung Hua University) 5.9.1 G44 Oral 5.9.2 2022-11-06 B308 Innovative Capabilities: Their Drivers and Effects on Current and Future Performance Ana Lisboa (ESTG/Instituto Politecnico de Leiria), Dionysis Skarmeas (Athens University of Economics & Business), Carmen Lages (ISCTE Business School/IUL) 5.9.2 G44 Oral 5.9.3 2022-11-06 B308 A Comparative Study to Classify ICT Development among Countries Kun-Huang Huarng (Feng Chia University) 5.9.3 G44 Oral 5.9.4 2022-11-06 B308 A Study on Technology Readiness and Post- adoption Behavior Minhee Son (Home Customer Strategy BU, KT), Kyesook Han (Yuhan University) 5.9.4 G44 Oral 5.9.5 2022-11-06 B308 Global Innovation Diffusion: The Influence of Institutional Factors on the Adoption of Foreign Technologies Goksel Yalcinkaya (University of New Hampshire), Sengun Yeniyurt (Rutgers University), Roger Calantone (Michigan State University) 5.9.5 G44 Oral 5.9.6 2022-11-06 B308 Enhanced Product Innovation by Data Mining Inspired Sensory Mapping Algorithm Udi E. Makov (University of Haifa), M. Ben-Assor (University of Haifa), Sam Saguy (The Hebrew University of Jerusalem) 5.9.6 G45 Oral 6.1.1 2022-11-06 H303 Integrating Strategic Thinking and Simulation into Marketing Strategy:Seeing the Whole System Margherita Pagani (Bocconi University), Peter Otto (Union Graduate College) G45 Oral 6.1.2 2022-11-06 H303 Strategic Versus Marketing Orientation in a Changing Context: An Empirical Study from Health Industry in Urban China Jie Meng (University of New South Wales), Roger A. Layton (University of New South Wales) 6.1.2 G45 Oral 6.1.3 2022-11-06 H303 Is Key Account Management Too Focused on Commercial Performance? A Cognitive Mapping Application for the Banking Sector Fabien DURIF (University of Sherbrooke), Benedicte Geay (University of Sherbrooke), Raoul Graf (Universite du Quebec a Montreal) 6.1.3 G45 Oral 6.1.4 2022-11-06 H303 Marketing Strategy-Specific Practices and the Competitive Success of New Zealand Firms 1997~27 Ron Garland (University of Waikato), Roger Brooksbank (University of Waikato) 6.1.4 G45 Oral 6.1.5 2022-11-06 H303 Communication and Product Line Design with Dual Channels I-Huei Wu (National Taiwan Normal University), Shan-Yu Chou (National Taiwan Normal University), Chyi-Mei Chen (National Taiwan Normal University), Ning-Hsiu Su (Chunghwa Telecom Company) 6.1.5 G46 Oral 6.2.1 2022-11-06 B201 A Conceptual Framework of Value Creation in Event Tourism Pi-Feng Hsieh (Takming University), Chung-Shing Lee (Pacific Lutheran University) 6.2.1 G46 Oral 6.2.2 2022-11-06 B201 Short Term vs. Long Term Brand Management Perspective Ram Herstein (Ruppin Academic Center), Moti Zwilling (Ruppin Academic Center) 6.2.2 G46 Oral 6.2.3 2022-11-06 B201 Knowledge Management and Marketing Project Performance: The Moderating Effect of the Interactive Use of Management Control Systems (MCS) Cheng-Tsung Lu (Feng Chia University), Dauw-Song Zhu (National Dong Hwa University) 6.2.3 G46 Oral 6.2.4 2022-11-06 B201 The Middle East Region Brand Effect Keith Dinnie (Temple University Japan Campus), T.C. Melewar (Zurich University of Applied), Ghazali Musa (Sciences University of Malaya) 6.2.4 G46 Oral 6.2.5 2022-11-06 B201 Appropriating a Sport Brand in Building Their Own Identity: A Case Study of Young French Canadians and the Montreal Canadiens Hockey Club Bernard Korai (Universite Laval), Andre Richelieu (Universite Laval) 6.2.5 G47 Oral 6.3.1 2022-11-06 B202 Dynamic Capabilities in a Turbulent Market Environment: Empirical Evidence from International Retailers in China Lanlan Cao (Rouen Business School (ESC Rouen)) 6.3.1 G47 Oral 6.3.2 2022-11-06 B202 An Exploratory UK Study of Rapidly Internationalizing SMEs Dave Crick (Victoria University) 6.3.2 G47 Oral 6.3.3 2022-11-06 B202 Competitive Positioning Strength: Market Measurement Sandra J. Burke (University of Technology) 6.3.3 G47 Oral 6.3.4 2022-11-06 B202 What Makes a Non-Innovative Organisation Innovative? A Case Study of Two Services Providers Zhongqi Jin (University of Middlesex), Jyoti Navare (University of Middlesex) 6.3.4 G47 Oral 6.3.5 2022-11-06 B202 The Responsibility, Innovation and Marketing Services: Case of Public Service Xavier Pavie (ESSEC Business School), Laetitia de Bussy (ESSEC Business School) 6.3.5 G48 Oral 6.4.1 2022-11-06 B204 Television Product Placement Strategy in Thailand and the UK Rungpaka Amy Tiwsakul (University of Surrey), Chris Hackley (Royal Holloway University of London) 6.4.1 G48 Oral 6.4.2 2022-11-06 B204 Offensive Products Advertising in Malaysia Ernest Cyril de Run (Universiti Malaysia Sarawak), Kim-Shyan Fam (Victoria University of Wellington), Aaron Gazley (Victoria University of Wellington), Jayne Krisjanou (Victoria University of Wellington) 6.4.2 G48 Oral 6.4.3 2022-11-06 B204 Cultural Implications of Marketing Strategy Decisions in Asia Adam Acar Kitaoka (Kobe City University of Foreign Studies), Jeevan Madhusanka Premasara (International University of Japan), Joshua Smith Glen (International University of Japan) 6.4.3 G48 Oral 6.4.4 2022-11-06 B204 Chinese Generation N’s Acceptance of New Media Ads Jianyao Li (Sun Yat-Sen University), Fang Liu (The University of Western Australia) 6.4.4 G48 Oral 6.4.5 2022-11-06 B204 Psychographic Variables Influencing Deal Proneness Jozsa Laszlo (Szechenyi Istvan University), Keller Veronika (Szechenyi Istvan University) 6.4.5 G48 Oral 6.4.6 2022-11-06 B204 The Influence of Consumer Ethnocentrism and Self-Image Congruence on the Local Brand Preference: A Comparison among Japan, Korea and Taiwan Shih-Tung Shu (National Kaohsiung First University of Science and Technology), Stephen Strombeck (Handong Global University), Chia-Ling Hsie (National Kaohsiung First University of Science and Technology) 6.4.6 G49 Oral 6.5.1 2022-11-06 B205 Anything but Food: Acculturation and Food Consumption Practices Amongst Chinese Students in the UK Benedetta Cappellini (Royal Holloway University of London), Dorothy Aiwan Yen (University of Worcester) 6.5.1 G49 Oral 6.5.2 2022-11-06 B205 The Effects of Ethnic Identity and Acculturation in Purchases of Host Country Products Mahestu N Krisjanti (Atma Jaya Yogyakarta University), Fang Liu (University of Western Australia), Dick Mizerski (University of Western Australia) 6.5.2 G49 Oral 6.5.3 2022-11-06 B205 Country-of-Origin Effects and Determinants of Industrial Brand Equity in International B2B Markets Yi-Min Chen (National University of Kaohsiung), Yi-Fan Su (National University of Kaohsiung), Feng-Jyh Lin (Feng Chia University) 6.5.3 G49 Oral 6.5.4 2022-11-06 B205 The Adoption of Sustainable Solutions in the Automative Sector: The Case of Natural Gas Vehicles Klaus-Peter Wiedmann (Leibniz University of Hannover), Nadine Hennigs (Leibniz University of Hannover), Lars Pankalla (Leibniz University of Hannover), Martin Kassubek (Leibniz University of Hannover), Barbara Seegebarth (Leibniz University of Hannover) 6.5.4 G49 Oral 6.5.5 2022-11-06 B205 The Global Marketing Stragegy Conceptualization Model of High Tech Markets in Taiwan Chih-Wen Wu (National Chung Hsing University) 6.5.5 G49 Oral 6.5.6 2022-11-06 B205 Antecedents to Radical Product Innovation Capability: Literature Review and Implications Stanley F. Slater (Colorado State University), Jakki J. Mohr (University of Montana), Sanjit Sengupta (San Francisco State University) 6.5.6 G50 Oral 6.6.1 2022-11-06 B206 A Thoery of E-Coupon Strategy with Asymmetric Information I-Huei Wu (National Taiwan Normal University), Chyi-Mei Chen (National Taiwan University), Shan-Yu Chou (National Taiwan University) 6.6.1 G50 Oral 6.6.2 2022-11-06 B206 Success Strategies in Declining Industries: A Case Survey Antti Sihvonen (Aalto University), Mirva Peltoniemi (Aalto University), Henrikki Tikkanen (Aalto University), Jaakko Aspara (Aalto University), Joel Hietanen (Aalto University) 6.6.2 G50 Oral 6.6.3 2022-11-06 B206 Can High-Equity Global Brands Ride out Innovation Downfall Better?: An Investigation of the Exacerbating Factors of Product Innovation Failure from a Consumer Perspective Shuling Liao (Yuan Ze University), Colin Cheng (Yuan Ze University) 6.6.3 G50 Oral 6.6.4 2022-11-06 B206 Building Export Marketing Capabilities Through Learning Felicitas Evangelista (University of Western Sydney), Lancy Mac (University of Macau) 6.6.4 G50 Oral 6.6.5 2022-11-06 B206 Internet Usage, Internet Marketing Intensity and International Marketing Growth Shane Mathews (Queensland University of Technology), Constanza Bianchi (Queensland University of Technology) 6.6.5 G51 Oral 6.7.1 2022-11-06 B301 The Relationship between Marketing Metrics and Business Performance: An Empirical Study Johanna Frosen (Aalto University School of Economics), Henrikki Tikkanen (Aalto University School of Economics) 6.7.1 G51 Oral 6.7.2 2022-11-06 B301 Competitive Conjecturing as a Capability: A Conceptualization and Study of Its Performance Payoffs Lewis Lim (Nanyang Technological University) 6.7.2 G51 Oral 6.7.3 2022-11-06 B301 Hotel Marketing Strategies in Turbulent Times: Path Analysis of Strategic Decisions Drew Martin (University of Hawaii at Hilo), Mark Isozaki (Distribution Marketing Starwood Hotels & Resorts Asia Pacific) 6.7.3 G52 Oral 6.8.1 2022-11-06 B306 The Impact of Country of Origin and Product Familiarity on Chinese Consumers’Purchase Intentions: Exploring the Case of Dietary Supplements So Won Jeong (The Ohio State University), Jae-Eun Chung (The Ohio State University), Leslie Stoel (The Ohio State University) 6.8.1 G52 Oral 6.8.2 2022-11-06 B306 Lonely are the Brave: Effects of Social Exclusion on Consumer Risk-Taking Echo Wen Wan (University of Hong Kong), Yuwei Jiang (Hong Kong Polytechnic University), Rod Duclos (Hong Kong University of Science and Technology) 6.8.2 G52 Oral 6.8.3 2022-11-06 B306 Understanding Chinese Consumer Behavior Regarding New Products Franziska Goetze (University of Technology Berlin), Volker Trommsdorff (University of Technology Berlin) 6.8.3 G52 Oral 6.8.4 2022-11-06 B306 Chinese Subjective Concern of Marketing Strategies: A Survey of the Consumer Behavior in Hong Kong Thomas Wai-kee Yuen (Hong Kong Shue Yan University), Winnie Wan-Ling Chu (Hong Kong Shue Yan University) 6.8.4 G53 Oral 6.9.1 2022-11-06 B308 The Importance of Market Orientation in the Banking Industry: The Ghanaian Case Robert A. Opoku (King Fahd University of Petroleum & Minerals), Vincent B. Essien (Ghana Commercial Bank) 6.9.1 G53 Oral 6.9.2 2022-11-06 B308 Market Orientation and Business Culture in Eastern Germany Erik A. Borg (Sodertorn University), Renate Akerhielm (Sodertorn University), Frank-Michael Kirsch (Sodertorn University) 6.9.2 G53 Oral 6.9.3 2022-11-06 B308 Interaction Effects of Integrated Market Orientation and Entrepreneurship on Innovation and Customer Value: An Empirical Study in the Indonesian Context Hanny Nasution (Monash University), Felix Mavondo (Monash University) 6.9.3 G53 Oral 6.9.4 2022-11-06 B308 Customer-Oriented Marketing Strategies: The Transformation of Two Manufactures in Taiwan Wang-Yin Ruan (National Taichung University), Phil Yihsing Yang (National Taichung University) 6.9.4 G53 Oral 6.9.5 2022-11-06 B308 Four Orientations as Organizational Resources and Corporate Culture as Drivers of Organizational Performance Gabor Nag (Corvinus University of Budapest), Jozsef Beracs (Corvinus University of Budapest) 6.9.5 G54 Oral 7.1.1 2022-11-06 H303 Web Site Localization in the Chinese Market Nitish Singh (Saint Louis University), Mike Chen-ho Chao (Baruch College of The City), Chin Chun (University of New York), (Vincent) Hsu (University of Nevada) 7.1.1 G54 Oral 7.1.2 2022-11-06 H303 A Cross-Cultural Study on Consumer Evaluations of Mobile Advertising Fang Liu (The University of Western Australia), Yong Zhang (Hofstra University), Jianyao Li (Sun Yat-Sen University), Doina Olaru (The University of Western Australia) 7.1.2 G54 Oral 7.1.3 2022-11-06 H303 What Service Features Do Senior Tourists Care About in Outbound Group Package Tours: Taiwan vs. China Kuo-Ching Wang (National Taiwan Normal University), Ai-Ping Ma (Beijing International Studies University), Po-Chen Jao (Chinese Culture University), Mei-Ting Hsu (Chinese Culture University), Ching-Wen Lin (National Chiayi University) 7.1.3 G54 Oral 7.1.4 2022-11-06 H303 Why Such a Smell in This Store? The Negative Effects of Ambient Scents on Consumers’ Skepticism about Retailer’s Motives Renaud Lunardo (Troyes Champagne School of Management) G54 Oral 7.1.5 2022-11-06 H303 Cultural Metaphors: Enhancing Consumer Pleasure in Global Servicescapes Esi Abbam Elliot (University of Illinois at Chicago), Joseph Cherian (University of Illinois at Chicago), Hernan Casakin (Ariel University Center of Samaria) 7.1.5 G55 Oral 7.2.1 2022-11-06 B201 Translating: Between Survey Answer Formats Sara Dolnicar (University of Wollongong), Bettina Grun (University of Wollongong) 7.2.1 G55 Oral 7.2.2 2022-11-06 B201 Survey John F. Gaski (University of Notre Dame) 7.2.2 G55 Oral 7.2.3 2022-11-06 B201 A New Angle on Measurement in Marketing in the 21st Century: Theoretical Underpinnings and Empirical Examples Thomas Salzberger (Wirtschaftsuniversitat Wien), Monika Koller (Wirtschaftsuniversitat Wien) 7.2.3 G56 Oral 7.3.1 2022-11-06 B202 Marketing Australian Higher Education in China: Factors Influence Chinese Students’Choice of Universities Moli Jasmine Yang (CQ University), Stephen Sili Lin (ABC Immigration and Education Consultants) 7.3.1 G56 Oral 7.3.2 2022-11-06 B202 At-Risk Students in Singapore: What Reasons Do They Give for Failing? Angela R. Dobele (RMIT University), Foula Kopanidis (RMIT University), Michael Gangemi (RMIT University) 7.3.2 G56 Oral 7.3.3 2022-11-06 B202 Indian Students’Motivations for Studying in Chinese Higher Education: Understanding Indian Students’Decision-Making in the Selection of a Medical Education Stephen Sili Lin (ABC Immigration and Education Consultants), Moli Jasmine Yang (CQ University) 7.3.3 G56 Oral 7.3.4 2022-11-06 B202 What, Who and How Affects the Evaluation of Conference Francisc Mas-Ruiz (Alicante University), Aurora Calderon- Martinez (Alicante University), Enar Ruiz-Conde (Alicante University), Josefa Parreno-Selva (Alicante University) 7.3.4 G56 Oral 7.3.5 2022-11-06 B202 Teaching in China: The Example of a Summer School Ralf Schellhase (University of Applied Sciences, Darmstadt), Xiaozheng Wen (XUPT, Xi’an), Li Zhang (XUPT, Xi’an) 7.3.5 G56 Oral 7.3.6 2022-11-06 B202 Overviews of Understanding Marketing in China Tiesheng Gao (China Marketing Assoiation), Hongda Zhao (Wuhan University) 7.3.6 G57 Oral 7.4.1 2022-11-06 B204 Factors Affecting Tourists’Behavioural Intentions Online: The Case of Tourism in Egypt Samaa Taher Attia (British University in Egypt (BUE)) 7.4.1 G57 Oral 7.4.2 2022-11-06 B204 Electronic Word-of-Mouth (E-WOM): Internet Usage Motivations Jose Luis Abrantes (Instituto Politecnico de Viseu), Claudia Seabra (Instituto Politecnico de Viseu), Cristiana Lages (Loughborough University Business School), Chanaka Jayawardhena (Loughborough University Business School) 7.4.2 G57 Oral 7.4.3 2022-11-06 B204 Persuasion Effect of E-WOM: The Impact of Involvement and Ambiguity Tolerance Chih-Chien Wang (National Taipei University), Yi-Ting Wang (National Taiwan University) 7.4.3 G57 Oral 7.4.4 2022-11-06 B204 Communication Effects in Mass Collaboration: Evidence from the Muji Project Hidehiko Nishikawa (Hosei University) 7.4.4 G57 Oral 7.4.5 2022-11-06 B204 Consumer Creativity: Does the Network Position Matter? Kei Ishizuka (Keio University), Yen-ju Chen (Keio University), Yutaka Hamaoka (Keio University) 7.4.5 G57 Oral 7.4.6 2022-11-06 B204 Content Analysis of Online Co-Design Communicty Interactions: A Case Study of Crowd-Sourced Threadless Juanjuan Wu (University of Minnesota), Cara Damminga (University of Minnesota), Kim K. P. Johnson (University of Minnesota), Hye-Young Kim (University of Minnesota) 7.4.6 G58 Oral 7.5.1 2022-11-06 B205 Heterogeneity of Brand Commitment and Its Relationship with Brand Loyalty Takashi Teramoto (The Distribution Economics Institute University of Tsukuba), Chizuru Nishio (The Distribution Economics Institute University of Tsukuba) 7.5.1 G58 Oral 7.5.2 2022-11-06 B205 SSM: Social Supermarket: A New Type of Retailer? Christina Holweg (WU Vienna University), Eva Lienbacher (WU Vienna University), Peter Schnedlitz (WU Vienna University) 7.5.2 G58 Oral 7.5.3 2022-11-06 B205 Crime Prevention in Retail Stores: An Empirical Analysis Sami Kajalo (Aalto University), Arto Lindblom (Aalto University) 7.5.3 G58 Oral 7.5.4 2022-11-06 B205 Stressed but Still Healthy?: Investigating the Relationship between Stress and Health Orientation in On-the-Go Consumption Tabea Huneke (European Business School (EBS)), Tobias Schafers (European Business School (EBS)), Sabine Moller (European Business School (EBS)) 7.5.4 G58 Oral 7.5.5 2022-11-06 B205 The Effect of CRM Programs and Customer Equity on Managing Loyal Customer in Retail Industry Shu-Tzu Huang (National Kaohsiung First University of Science and Technology), Yin-Chiech Hsu (National Kaohsiung First University of Science and Technology) 7.5.5 G59 Oral 0.1.1 2022-11-05 B307 RE-POSITIONING THE PRESENT MOMENT: EFFECTS OF MINDFULNESS ON CONSUMER BEHAVIOUR Amy Errmann (University of Auckland) G59 Oral 0.1.2 2022-11-05 B307 WHY DO CONSUMERS CONDEMN AND APPRECIATE EXPERIMENTS? Burcak Bas (WU Vienna) G59 Oral 0.1.3 2022-11-05 B307 Insights from Customer Experience: Investigating the Effect of Customer-Generated Content on Sales Da Yeon Kim (Korea University) G59 Oral 0.1.4 2022-11-05 B307 THE RELATIONSHIP BETWEEN INTEGRATIONQUALITY OF OMNI-CHANNEL AND CROSS- BUYING INTENTIONS: FOCUSING ON THE MODERATING EFFECT OF PERCEIVED AGILITY Sang Chul Son (Changwon National University) G60 Oral 0.2.1 2022-11-05 B306 How Deviant Behaviors Can Be Reduced in Sharing Economy Platform Seonggeun Jo (Kyungpook National University), Sunghun Bae (Kyungpook National University), Hyerin Kim (Kyungpook National University) G60 Oral 0.2.2 2022-11-05 B306 Telehealth and Teleradiology as a Post-Pandemic Normal Karen Louie (Rutgers University), Nicole Kanevski (Rutgers University), Ben Chertkov (Rutgers University) G60 Oral 0.2.3 2022-11-05 B306 Implementing key K-Pop marketing success drivers in business – micro and macro perspectives Eleonora Milinkovic (University of Belgrade), Marta Knezevic (Polytechnic University of Milan), Zorana Radic (University of Belgrade) G60 Oral 0.2.4 2022-11-05 B306 Increasing customers for renewable energy companies: A Case Study on GEI Haruna Hide (Keio University) G60 Oral 0.2.5 2022-11-05 B306 Short-form video content for fashion marketing strategy - Case of MUSINSA Short TV Jiyeong Park (Yonsei University) G61 Oral 0.3.1 2022-11-04 Publish or Perish Justin Paul (University of Puerto Rico) G62 Oral 0.4.1 2022-11-04 Publishing Consumer-related research in Journals with High Impact Factor- DOs and DON'ts Justin Paul (University of Puerto Rico) G63 Oral 0.5.1 2022-11-05 Masstige Model for Brand Management and Masstige Scale for Brand Equity Measurement Justin Paul (University of Puerto Rico) 0.5.1